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'''Strava''' is an American internet service for tracking [[physical exercise]] which incorporates [[Social networking service|social networking]] features. It started out tracking mostly outdoor [[cycling]] and [[running]] activities using [[Global Positioning System]] (GPS) data, but now incorporates several dozen other exercise types, including indoor activities.[{{Cite web |title=Supported Activity Types on Strava |url=https://support.strava.com/hc/en-us/articles/216919407-Supported-Activity-Types-on-Strava |access-date=November 10, 2018 |website=Strava Support |language=en-US}}] Strava uses a [[freemium]] model with some features only available in the paid subscription plan. The service was founded in 2009 by Mark Gainey and Michael Horvath, along with co-founders Davis Kitchel, Chris Donahue, Mark Shaw, and Pelle Sommansson, and is based in [[San Francisco]], California.[{{Cite web |date=2017-10-30 |title=A letter from Michael Horvath, Strava co-founder & CEO |url=https://press.strava.com/articles/a-letter-from-michael-horvath-strava-co-founder-and-ceo |access-date=2026-04-15 |website=press.strava.com |language=en-US}}] |
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'''Strava''' is an American internet service for tracking [[physical exercise]] which incorporates [[Social networking service|social networking]] features. It started out tracking mostly outdoor [[cycling]] and [[running]] activities using [[Global Positioning System]] (GPS) data, but now incorporates several dozen other exercise types, including indoor activities.[{{Cite web |title=Supported Activity Types on Strava |url=https://support.strava.com/hc/en-us/articles/216919407-Supported-Activity-Types-on-Strava |access-date=November 10, 2018 |website=Strava Support |language=en-US}}] Strava uses a [[freemium]] model with some features only available in the paid subscription plan. The service was founded in 2009 by [[Mark Gainey]] and Michael Horvath, along with co-founders Davis Kitchel, Chris Donahue, Mark Shaw, and Pelle Sommansson, and is based in [[San Francisco]], California.[{{Cite web |date=2017-10-30 |title=A letter from Michael Horvath, Strava co-founder & CEO |url=https://press.strava.com/articles/a-letter-from-michael-horvath-strava-co-founder-and-ceo |access-date=2026-04-15 |website=press.strava.com |language=en-US}}] |
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==Overview== |
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==Overview== |
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In 2007, the two began developing an athlete-focused social platform, returning to an idea they had first discussed in the mid-1990s. Development accelerated after Horvath met Davis Kitchel, a software developer who had been independently working with GPS cycling data.[{{Cite web |title=Report: Strava Business Breakdown & Founding Story {{!}} Contrary Research |url=https://research.contrary.com/company/strava |access-date=2026-04-19 |website=research.contrary.com |language=en}}] |
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In 2007, the two began developing an athlete-focused social platform, returning to an idea they had first discussed in the mid-1990s. Development accelerated after Horvath met Davis Kitchel, a software developer who had been independently working with GPS cycling data.[{{Cite web |title=Report: Strava Business Breakdown & Founding Story {{!}} Contrary Research |url=https://research.contrary.com/company/strava |access-date=2026-04-19 |website=research.contrary.com |language=en}}] |
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Strava launched in 2009. The founding team consisted of Gainey, Horvath, Kitchel, engineers Chris Donahue and Mark Shaw, and Pelle Sommanson.[{{Cite web |last=Inc |first=Strava |title=Strava, Inc. Announces $3.5 Million Investment by Sigma Partners |url=https://www.prnewswire.com/news-releases/strava-inc-announces-35-million-investment-by-sigma-partners-113344814.html |access-date=2026-04-19 |website=www.prnewswire.com |language=en}}] Horvath stepped down as CEO in 2013; Gainey resumed the role until 2017, when he was succeeded by James Quarles. Horvath then later returned as CEO in November 2019.[{{Cite web |last=Sawers |first=Paul |date=2023-12-11 |title=After year-long search, Strava appoints YouTube exec Michael Martin as new CEO |url=https://techcrunch.com/2023/12/11/strava-ceo-google-youtube-michael-hogarth-martin/ |access-date=2024-03-20 |website=TechCrunch |language=en-US}}] |
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Strava launched in 2009. The founding team consisted of Mark Gainey, Michael Horvath, Davis Kitchel, Chris Donahue, Mark Shaw, and Pelle Sommanson.[{{Cite web |last=Inc |first=Strava |title=Strava, Inc. Announces $3.5 Million Investment by Sigma Partners |url=https://www.prnewswire.com/news-releases/strava-inc-announces-35-million-investment-by-sigma-partners-113344814.html |access-date=2026-04-19 |website=www.prnewswire.com |language=en}}] Horvath stepped down as CEO in 2013; Gainey resumed the role until 2017, when he was succeeded by James Quarles. Horvath then later returned as CEO in November 2019.[{{Cite web |last=Sawers |first=Paul |date=2023-12-11 |title=After year-long search, Strava appoints YouTube exec Michael Martin as new CEO |url=https://techcrunch.com/2023/12/11/strava-ceo-google-youtube-michael-hogarth-martin/ |access-date=2024-03-20 |website=TechCrunch |language=en-US}}] |
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By 2017 over 1 billion activities had been uploaded to the service.[{{Cite web |last=Hichens |first=Liz |date=2017-05-24 |title=A Triathlete Just Uploaded Strava's One-Billionth Activity |url=https://www.triathlete.com/culture/news/strava-celebrates-one-billion-shares/ |access-date=2023-02-05 |website=Triathlete |language=en}}] By 2020, Strava had more than 50 million users and more than three billion activities had been uploaded.[{{Cite web |title=Strava now has 50 million users |url=https://www.cyclist.co.uk/go/7730 |access-date=2023-02-05 |website=Cyclist |date=February 11, 2020 |language=en}}] In May 2020, at the height of the [[COVID-19 pandemic]], Strava made significant changes to its user terms. Some of the features that were previously free were only to be available with a paid-for subscription, and most new developments going forward would be available only to subscribers.[{{Cite web |last=Reynolds |first=Hannah |date=2020-06-30 |title=The Strava dilemma: Is it money well spent? |url=https://www.cyclingweekly.com/news/latest-news/the-strava-dilemma-458194 |access-date=2024-05-29 |website=cyclingweekly.com |language=en}}] |
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By 2017 over 1 billion activities had been uploaded to the service.[{{Cite web |last=Hichens |first=Liz |date=2017-05-24 |title=A Triathlete Just Uploaded Strava's One-Billionth Activity |url=https://www.triathlete.com/culture/news/strava-celebrates-one-billion-shares/ |access-date=2023-02-05 |website=Triathlete |language=en}}] By 2020, Strava had more than 50 million users and more than three billion activities had been uploaded.[{{Cite web |title=Strava now has 50 million users |url=https://www.cyclist.co.uk/go/7730 |access-date=2023-02-05 |website=Cyclist |date=February 11, 2020 |language=en}}] In May 2020, at the height of the [[COVID-19 pandemic]], Strava made significant changes to its user terms. Some of the features that were previously free were only to be available with a paid-for subscription, and most new developments going forward would be available only to subscribers.[{{Cite web |last=Reynolds |first=Hannah |date=2020-06-30 |title=The Strava dilemma: Is it money well spent? |url=https://www.cyclingweekly.com/news/latest-news/the-strava-dilemma-458194 |access-date=2024-05-29 |website=cyclingweekly.com |language=en}}] |
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