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Penske Media Corporation was founded by Jay Penske in 2003.[{{cite news |last1=Trachtenberg |first1=Jeffrey A. |title=Rolling Stone's Owner Sells Controlling Stake to Penske Media |url=https://www.wsj.com/articles/rolling-stones-owner-sells-controlling-stake-to-penske-media-1513823873 |url-access=subscription |access-date=November 14, 2018 |newspaper=The Wall Street Journal |date=December 21, 2017}}] It began as an [[affinity marketing]] and internet services company called Velocity Services, Inc.[{{cite news |last1=Novellino |first1=Teresa |title=Jay Penske founded Penske Media Group to acquire Conde Nast's Fairchild Fashion Media – The Business Journals |url=https://www.bizjournals.com/bizjournals/news/2014/08/20/penske-media-picks-up-fairchild-fashion-media-wwd.html |access-date=August 20, 2014 |work=The Business Journals}}] The company acquired the [[Mail.com]] domain and was renamed to the Mail.com Media Corporation (MMC).[{{cite news |last1=Novellino |first1=Teresa |title=Jay Penske picks up fashion bible WWD |url=https://www.bizjournals.com/bizjournals/news/2014/08/20/penske-media-picks-up-fairchild-fashion-media-wwd.html |access-date=November 14, 2018 |publisher=Business Journals |date=August 20, 2014}}] By 2008, the company owned digital entertainment properties like OnCars.com, ''[[Hollywood Life]]'', ''[[Movieline]]'', and MailTimes in addition to operating the Mail.com portal and email service. In mid-2008, the company received a $35 million growth equity round of financing from a leading [[private equity]] fund.[{{cite news |last=Reisinger |first=Don |date=October 21, 2008 |title=Mail.com lands $35 million in funding |url=https://www.cnet.com/news/mail-com-lands-35-million-in-funding/ |publisher=CNET |access-date=October 26, 2017}}] |
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Penske Media Corporation was founded by Jay Penske in 2003.[{{cite news |last1=Trachtenberg |first1=Jeffrey A. |title=Rolling Stone's Owner Sells Controlling Stake to Penske Media |url=https://www.wsj.com/articles/rolling-stones-owner-sells-controlling-stake-to-penske-media-1513823873 |url-access=subscription |access-date=November 14, 2018 |newspaper=The Wall Street Journal |date=December 21, 2017}}] It began as an [[affinity marketing]] and internet services company called Velocity Services, Inc.[{{cite news |last1=Novellino |first1=Teresa |title=Jay Penske founded Penske Media Group to acquire Conde Nast's Fairchild Fashion Media – The Business Journals |url=https://www.bizjournals.com/bizjournals/news/2014/08/20/penske-media-picks-up-fairchild-fashion-media-wwd.html |access-date=August 20, 2014 |work=The Business Journals}}] The company acquired the [[Mail.com]] domain and was renamed to the Mail.com Media Corporation (MMC).[{{cite news |last1=Novellino |first1=Teresa |title=Jay Penske picks up fashion bible WWD |url=https://www.bizjournals.com/bizjournals/news/2014/08/20/penske-media-picks-up-fairchild-fashion-media-wwd.html |access-date=November 14, 2018 |publisher=Business Journals |date=August 20, 2014}}] By 2008, the company owned digital entertainment properties like OnCars.com, ''[[Hollywood Life]]'', ''[[Movieline]]'', and MailTimes in addition to operating the Mail.com portal and email service. In mid-2008, the company received a $35 million growth equity round of financing from a leading [[private equity]] fund.[{{cite news |last=Reisinger |first=Don |date=October 21, 2008 |title=Mail.com lands $35 million in funding |url=https://www.cnet.com/news/mail-com-lands-35-million-in-funding/ |publisher=CNET |access-date=October 26, 2017}}] |
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In early 2009, the company announced the purchase of [[Deadline Hollywood|''Deadline Hollywood Daily'']] (now known as Deadline.com). The website had previously been operated by publisher ''[[LA Weekly]]''.[{{cite news |last=Schuker |first=Lauren A.E. |date=June 24, 2009 |title=Hollywood Web-Site Sale Reflects Growing Clout |url=https://www.wsj.com/articles/SB124580498729244949 |url-access=subscription |work=The Wall Street Journal |access-date=October 26, 2017}}][{{cite news |last=Garrahan |first=Matthew |date=June 24, 2009 |title=Finke to sell Hollywood news website |url=https://www.ft.com/content/cf74de04-6057-11de-a09b-00144feabdc0 |work=Financial Times] |archive-url=https://archive.today/20170831225657/https://www.ft.com/content/cf74de04-6057-11de-a09b-00144feabdc0 |archive-date=August 31, 2017 |access-date=October 26, 2017 |url-status=dead}}[{{cite news |work=The Guardian |url=https://www.theguardian.com/media/pda/2009/jun/24/blogging-digital-media |date=June 24, 2009 |title=Deadline Hollywood blog sold for up to $15m |first=Oliver |last=Luft |access-date=October 26, 2017}}][{{cite news |last=Stelter |first=Brian |url=https://mediadecoder.blogs.nytimes.com/2009/06/23/nikki-finke-hollywood-blogger-gets-her-pay-day/ |title=Nikki Finke, Hollywood Blogger, Gets Her Payday |date=June 23, 2009 |newspaper=The New York Times |department=Media Decoder |access-date=October 26, 2017}}] |
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In early 2009, the company announced the purchase of [[Deadline Hollywood|''Deadline Hollywood Daily'']] (now known as Deadline.com). The website had previously been operated by publisher ''[[LA Weekly]]''.[{{cite news |last=Schuker |first=Lauren A.E. |date=June 24, 2009 |title=Hollywood Web-Site Sale Reflects Growing Clout |url=https://www.wsj.com/articles/SB124580498729244949 |url-access=subscription |work=The Wall Street Journal |access-date=October 26, 2017}}][{{cite news |last=Garrahan |first=Matthew |date=June 24, 2009 |title=Finke to sell Hollywood news website |url=https://www.ft.com/content/cf74de04-6057-11de-a09b-00144feabdc0 |work=Financial Times |access-date=October 26, 2017 |url-status=dead}}]{{New archival link needed|date=April 2026}}[{{cite news |work=The Guardian |url=https://www.theguardian.com/media/pda/2009/jun/24/blogging-digital-media |date=June 24, 2009 |title=Deadline Hollywood blog sold for up to $15m |first=Oliver |last=Luft |access-date=October 26, 2017}}][{{cite news |last=Stelter |first=Brian |url=https://mediadecoder.blogs.nytimes.com/2009/06/23/nikki-finke-hollywood-blogger-gets-her-pay-day/ |title=Nikki Finke, Hollywood Blogger, Gets Her Payday |date=June 23, 2009 |newspaper=The New York Times |department=Media Decoder |access-date=October 26, 2017}}] |
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In February 2010, MMC finalized and announced a [[joint venture]] with [[Zee TV]] for the creation of the new India.com web portal and seven other portals, to compete with other major web portals.[{{cite news |title=India's Zee TV chief: 'We believe we will succeed' in the German market |url=https://www.dw.com/en/indias-zee-tv-chief-we-believe-we-will-succeed-in-the-german-market/a-19009303 |access-date=November 26, 2018 |publisher={{Lang|de|Deutsche Welle|italic=no}}}}] |
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In February 2010, MMC finalized and announced a [[joint venture]] with [[Zee TV]] for the creation of the new India.com web portal and seven other portals, to compete with other major web portals.[{{cite news |title=India's Zee TV chief: 'We believe we will succeed' in the German market |url=https://www.dw.com/en/indias-zee-tv-chief-we-believe-we-will-succeed-in-the-german-market/a-19009303 |access-date=November 26, 2018 |publisher={{Lang|de|Deutsche Welle|italic=no}}}}] |