Corporate sociopolitical activism
Fixed grammar and made minor improvements for clarity
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=== Racial justice === |
=== Racial justice === |
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Firms have spoken out about racial justice in a number of ways (e.g. affirming support for the [[Black Lives Matter]] movement |
Firms have spoken out about racial justice in a number of ways (e.g., affirming support for the [[Black Lives Matter]] movement and donating a portion of profits to [[Civil and political rights|civil rights]] organizations). Among the most prominent examples of racial justice CSAs came in September 2018, when [[Nike, Inc.|Nike]] announced football player [[Colin Kaepernick]] as the spokesperson for its thirtieth-anniversary advertising campaign.{{Cite news|last1=Draper|first1=Kevin|last2=Belson|first2=Ken|date=2018-09-03|title=Colin Kaepernick's Nike Campaign Keeps N.F.L. Anthem Kneeling in Spotlight (Published 2018)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2018/09/03/sports/kaepernick-nike.html|access-date=2020-11-18|issn=0362-4331}} Notably, Kaepernick stirred national debate in 2016 by kneeling during the National Anthem in protest of [[Racial inequality in the United States|racial inequality]] and [[Police brutality in the United States|police brutality]] in the United States.{{Cite news|last=Witz|first=Billy|date=2016-09-02|title=This Time, Colin Kaepernick Takes a Stand by Kneeling (Published 2016)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2016/09/02/sports/football/colin-kaepernick-kneels-national-anthem-protest.html|access-date=2020-11-18|issn=0362-4331}} In Nike's campaign, Kaepernick said, "Believe in something, even if it means sacrificing everything." News agencies characterized this tagline as implicit support for Kaepernick's platform of racial justice advocacy.{{Cite news|last=Branch|first=John|date=2017-09-07|title=The Awakening of Colin Kaepernick (Published 2017)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2017/09/07/sports/colin-kaepernick-nfl-protests.html|access-date=2020-11-18|issn=0362-4331}} |
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While Nike's decision initially sparked consumer backlash |
While Nike's decision initially sparked consumer backlash and a dip in its stock price, the firm's value reached an all-time high only a week later.{{Cite web |title=Nike's Big Bet on Colin Kaepernick Campaign Continues to Pay Off |url=https://fortune.com/2018/12/21/nike-stock-colin-kaepernick/ |date=2018-12-21 |access-date=2020-11-18 |website=Fortune |language=en}}{{Cite web |last=Youn |first=Soo |title=Nike sales booming after Colin Kaepernick ad, invalidating critics |url=https://abcnews.go.com/Business/nike-sales-booming-kaepernick-ad-invalidating-critics/story?id=59957137 |url-status=live |archive-url=https://web.archive.org/web/20181222022443/https://abcnews.go.com/Business/nike-sales-booming-kaepernick-ad-invalidating-critics/story?id=59957137 |archive-date=December 22, 2018 |date=2018-12-21 |access-date=2020-11-18 |website=ABC}} According to a Quinnipiac University poll, much of the persistent consumer support for the ad came from consumers between 18 and 34, two-thirds of whom approved of Nike's actions.{{Cite news |last=Boren |first=Cindy |title=Nike's Colin Kaepernick ad campaign gets more yeas than nays from young people |language=en-US |newspaper=Washington Post |url=https://www.washingtonpost.com/news/early-lead/wp/2018/09/13/colin-kaepernicks-nike-ad-campaign-gets-more-yeahs-than-nays-from-young-people/ |access-date=2020-11-18 |issn=0190-8286}} This case has been considered a critical turning point in the emergence of CSA as a prominent brand practice. Additional examples of racial justice CSAs include the following: |
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* [[The Home Depot|Home Depot]] CEO Craig Meaner said in a statement, "We are all confronting deep pain and anguish over the senseless killing of [[George Floyd]], [[Murder of Ahmaud Arbery|Ahmaud Arbery]], and other unarmed Black men and women in our country. We cannot ignore that their deaths are part of a pattern of racism and reflect the harsh reality that as a nation we are much too far from fulfilling the promise of equal justice for all."{{Cite web|date=2020-06-01|title=Message from Craig Menear – Racial Equality & Justice for All|url=https://corporate.homedepot.com/newsroom/message-craig-menear-%E2%80%93-racial-equality-justice-all|access-date=2020-11-18|website=The Home Depot|language=en}} |
* [[The Home Depot|Home Depot]] CEO Craig Meaner said in a statement, "We are all confronting deep pain and anguish over the senseless killing of [[George Floyd]], [[Murder of Ahmaud Arbery|Ahmaud Arbery]], and other unarmed Black men and women in our country. We cannot ignore that their deaths are part of a pattern of racism and reflect the harsh reality that as a nation we are much too far from fulfilling the promise of equal justice for all."{{Cite web|date=2020-06-01|title=Message from Craig Menear – Racial Equality & Justice for All|url=https://corporate.homedepot.com/newsroom/message-craig-menear-%E2%80%93-racial-equality-justice-all|access-date=2020-11-18|website=The Home Depot|language=en}} |
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* [[Netflix]] promoted a new Black Lives Matter collection to U.S. subscribers, featuring a number of television and movie titles about racial injustice and the experience of Black Americans.{{Cite web|last1=Spangler|first1=Todd|date=2020-06-10|title=Netflix Launches 'Black Lives Matter' Collection of Movies, TV Shows and Documentaries|url=https://variety.com/2020/digital/news/netflix-black-lives-matter-collection-1234630160/|access-date=2020-11-18|website=Variety|language=en-US}} |
* [[Netflix]] promoted a new Black Lives Matter collection to U.S. subscribers, featuring a number of television and movie titles about racial injustice and the experience of Black Americans.{{Cite web|last1=Spangler|first1=Todd|date=2020-06-10|title=Netflix Launches 'Black Lives Matter' Collection of Movies, TV Shows and Documentaries|url=https://variety.com/2020/digital/news/netflix-black-lives-matter-collection-1234630160/|access-date=2020-11-18|website=Variety|language=en-US}} |
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=== Gun control === |
=== Gun control === |
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A number of major firearms sellers have modified their gun sales policies, particularly as a response to [[Mass shootings in the United States|mass shootings]] taking place in the U.S. Two such notable examples are the following: |
A number of major firearms sellers have modified their gun sales policies, particularly as a response to [[Mass shootings in the United States|mass shootings]] taking place in the U.S. Two such notable examples are the following: |
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* Ed Stack, CEO of [[Dick's Sporting Goods]], announced in February 2018 that stores would end the sales of [[High-capacity magazine ban|high-capacity magazines]], as well as sales of guns to persons under the age of 21. The firm also took legal action by urging Congress to ban [[Assault weapon|assault-style weapons]], raise the minimum age to purchase a gun to 21, and outlaw sales of high-capacity magazines and [[bump stock]]s.{{Cite magazine|last=Shephard|first=Alex|date=2018-02-28|title=Dick's Sporting Goods, which sold a gun to the Parkland shooter in November, will no longer sell assault rifles.|magazine=The New Republic|url=https://newrepublic.com/article/147232/dicks-sporting-goods-sold-gun-parkland-shooter-november-will-no-longer-sell-assault-rifles|access-date=2020-11-18|issn=0028-6583}} The firm cited the [[Parkland high school shooting]] in Parkland, Florida as an event that directly influenced its decisions.{{Cite web|title=Soul-Searching After Parkland, Dick's CEO Embraces Tougher Stance On Guns|url=https://www.npr.org/2019/02/12/691999347/soul-searching-after-parkland-dicks-ceo-embraces-tougher-stance-on-guns|access-date=2020-11-18|website=NPR.org|language=en}} |
* Ed Stack, CEO of [[Dick's Sporting Goods]], announced in February 2018 that stores would end the sales of [[High-capacity magazine ban|high-capacity magazines]], as well as sales of guns to persons under the age of 21. The firm also took legal action by urging Congress to ban [[Assault weapon|assault-style weapons]], raise the minimum age to purchase a gun to 21, and outlaw sales of high-capacity magazines and [[bump stock]]s.{{Cite magazine|last=Shephard|first=Alex|date=2018-02-28|title=Dick's Sporting Goods, which sold a gun to the Parkland shooter in November, will no longer sell assault rifles.|magazine=The New Republic|url=https://newrepublic.com/article/147232/dicks-sporting-goods-sold-gun-parkland-shooter-november-will-no-longer-sell-assault-rifles|access-date=2020-11-18|issn=0028-6583}} The firm cited the [[Parkland high school shooting]] in Parkland, Florida, as an event that directly influenced its decisions.{{Cite web|title=Soul-Searching After Parkland, Dick's CEO Embraces Tougher Stance On Guns|url=https://www.npr.org/2019/02/12/691999347/soul-searching-after-parkland-dicks-ceo-embraces-tougher-stance-on-guns|access-date=2020-11-18|website=NPR.org|language=en}} |
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* Walmart CEO [[Doug McMillon]] released a statement in 2019 containing news of the firm's plans to discontinue sales of short-barrel rifle ammunition, handgun ammunition, and handguns. This statement also requested that customers no longer openly carry firearms into Walmart or Sam's Club stores, including those in states in which [[Open carry in the United States|"open carry"]] |
* Walmart CEO [[Doug McMillon]] released a statement in 2019 containing news of the firm's plans to discontinue sales of short-barrel rifle ammunition, handgun ammunition, and handguns. This statement also requested that customers no longer openly carry firearms into Walmart or Sam's Club stores, including those in states in which [[Open carry in the United States|"open carry"]] is permitted. The firm cited the [[2019 El Paso Walmart shooting]], which took place in a Walmart store, as a critical incident shaping its decisions.{{Cite web|title=McMillon to Associates: Our Next Steps in Response to the Tragedies in El Paso and Southaven|url=https://corporate.walmart.com/newsroom/2019/09/03/mcmillon-to-associates-our-next-steps-in-response-to-the-tragedies-in-el-paso-and-southaven|access-date=2020-11-18|website=Walmart.com|language=en-US}} |
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=== Other domains === |
=== Other domains === |
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