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Russell co-founded ''Lake Hour'', a premium sparkling cocktail brand, with film producer Richard Peete in 2023.[{{Cite web |title=Marvel actor and film producer partner on nostalgic canned cocktails {{!}} Food Dive |url=https://www.fooddive.com/news/lake-hour-canned-cocktails-hard-seltzer-tequila-vodka-marvel-wyatt-russell-disney/724390/ |access-date=2025-03-23 |website=www.fooddive.com |language=en-US}}] |
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Russell co-founded ''Lake Hour'', a premium sparkling cocktail brand, with film producer Richard Peete in 2023.[{{Cite web |title=Marvel actor and film producer partner on nostalgic canned cocktails {{!}} Food Dive |url=https://www.fooddive.com/news/lake-hour-canned-cocktails-hard-seltzer-tequila-vodka-marvel-wyatt-russell-disney/724390/ |access-date=2025-03-23 |website=www.fooddive.com |language=en-US}}] |
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Russell has also expressed his fandom of the Buffalo Sabres. On April 18, 2026, he chugged a lake hour and ran into Lake Erie, following through with a previous bet he made on a podcast if the Buffalo Sabres made the playoffs. |