VK Video
History
| ← Previous revision | Revision as of 05:26, 19 April 2026 | ||
| Line 23: | Line 23: | ||
From 2022, to attract users, VKontakte's management bet on working with famous bloggers, specifically purchasing the shows "[[What Happened Next?]]" (ChBD) and "[[Vnutri Lapenko]]".{{Cite web|url=https://meduza.io/feature/2023/12/25/zriteli-ne-nastoyaschie-prosmotry-nakrucheny-no-eto-ne-problema|title=Зрители не настоящие. Просмотры накручены. Но это не проблема Как Кремль пытается сделать VK «убийцей ютьюба» — и главным агитатором на выборах в 2024 году|author=Svetlana Reiter, Valeriya Pozychanyuk, Irina Pankratova|website=[[Meduza]]|date=2023-12-25|access-date=2025-09-28|language=ru}} Among the bloggers recruited to promote the service was the popular video blogger [[Vlad A4]]. An additional advantage for creators was the availability of monetization, which had been unavailable on YouTube for users from the Russian Federation since 2022. |
From 2022, to attract users, VKontakte's management bet on working with famous bloggers, specifically purchasing the shows "[[What Happened Next?]]" (ChBD) and "[[Vnutri Lapenko]]".{{Cite web|url=https://meduza.io/feature/2023/12/25/zriteli-ne-nastoyaschie-prosmotry-nakrucheny-no-eto-ne-problema|title=Зрители не настоящие. Просмотры накручены. Но это не проблема Как Кремль пытается сделать VK «убийцей ютьюба» — и главным агитатором на выборах в 2024 году|author=Svetlana Reiter, Valeriya Pozychanyuk, Irina Pankratova|website=[[Meduza]]|date=2023-12-25|access-date=2025-09-28|language=ru}} Among the bloggers recruited to promote the service was the popular video blogger [[Vlad A4]]. An additional advantage for creators was the availability of monetization, which had been unavailable on YouTube for users from the Russian Federation since 2022. |
||
In September 2023, a separate "VK Video" [[mobile app]] appeared.{{Cite web|url=https://www.rbc.ru/life/news/64f5bb0f9a7947a296907afa|title=Сервис «VK Видео» объявил о полноформатном запуске мобильного приложения|last=Akimova|first=Eva|website=RBC Life|date=2023-09-04|access-date=2025-09-28|language=ru}} In total, by the end of 2023, the monthly audience of "VK Video" reached 67.9 million users (which is |
In September 2023, a separate "VK Video" [[mobile app]] appeared.{{Cite web|url=https://www.rbc.ru/life/news/64f5bb0f9a7947a296907afa|title=Сервис «VK Видео» объявил о полноформатном запуске мобильного приложения|last=Akimova|first=Eva|website=RBC Life|date=2023-09-04|access-date=2025-09-28|language=ru}} In total, by the end of 2023, the monthly audience of "VK Video" reached 67.9 million users (which is a so low to reach youtube score). |
||
In the summer of 2024, following the [[Blocking of YouTube in Russia|blocking of YouTube in Russia]], the service's traffic grew sharply: in August, its audience increased by more than two times compared to July. In the same month, "VK Video" took second place in downloads among free apps in the [[App Store (iOS/iPadOS)|App Store]] and third in [[Google Play]].{{Cite web|url=https://www.kommersant.ru/doc/6878797|title=«VK Видео» и RuTube вошли в топ-3 по числу скачиваний в России|last=Pankratov|first=Ilya|website=[[Kommersant]]|date=2024-08-06|access-date=2025-09-28|language=ru}} |
In the summer of 2024, following the [[Blocking of YouTube in Russia|blocking of YouTube in Russia]], the service's traffic grew sharply: in August, its audience increased by more than two times compared to July. In the same month, "VK Video" took second place in downloads among free apps in the [[App Store (iOS/iPadOS)|App Store]] and third in [[Google Play]].{{Cite web|url=https://www.kommersant.ru/doc/6878797|title=«VK Видео» и RuTube вошли в топ-3 по числу скачиваний в России|last=Pankratov|first=Ilya|website=[[Kommersant]]|date=2024-08-06|access-date=2025-09-28|language=ru}} |
||
