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'''Rooh Afza''' ({{langx|ur| {{Nastaliq|روح افزا}}}}; {{langx|hi|रूह अफ़ज़ा}}; {{langx|bn|রূহ আফজা}}; {{lit|Soul Refresher}}) is a drink which is a [[concentrate]]d [[Squash (drink)|squash]] manufactured by Hamdard.[{{cite news |last1=Raza |first1=Syed Qasim |title=Rooh Afza: the eternal elixir of the east |url=https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east |work=Aurora |date=19 May 2018 |access-date=17 April 2021 |archive-date=17 April 2021 |archive-url=https://web.archive.org/web/20210417183827/https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east |url-status=live }}] It was formulated and introduced in 1906 in the Indian city of [[Ghaziabad]] by Hakim Hafiz Abdul Majeed.[{{Cite web |date=2019-05-11 |title=In India, Rooh Afza lovers rejoice as the drink returns to shelves in time for Ramadan |url=https://qrius.com/in-india-rooh-afza-lovers-rejoice-as-the-drink-returns-to-shelves-in-time-for-ramadan/amp/ |access-date=2022-08-07 |website=Qrius |archive-date=7 August 2022 |archive-url=https://web.archive.org/web/20220807111836/https://qrius.com/in-india-rooh-afza-lovers-rejoice-as-the-drink-returns-to-shelves-in-time-for-ramadan/amp/ |url-status=live }}][[https://www.hamdard.com.pk/consumer_brand/detail/16] {{Webarchive|url=https://web.archive.org/web/20181107093752/http://hamdard.com.pk/consumer_brand/detail/16|date=7 November 2018}}[https://www.hamdard.com.pk/] {{Webarchive|url=https://web.archive.org/web/20180526185854/https://www.hamdard.com.pk/|date=26 May 2018}} Introduction-history Hamdard Rooh Afza][{{Cite web|url=https://www.thebetterindia.com/181415/hamdards-rooh-afza-iconic-drink-india-history-partition/|title=How Hamdard's Ruby-Hued Refresher Became an Indian Summer Staple|date=2019-05-08|website=The Better India|language=en-US|access-date=26 April 2020|archive-date=28 September 2020|archive-url=https://web.archive.org/web/20200928193404/https://www.thebetterindia.com/181415/hamdards-rooh-afza-iconic-drink-india-history-partition/|url-status=live}}] Currently, Rooh Afza is manufactured by the companies founded by him and his sons, including [[Hamdard India]] (the parent company), as well as [[Hamdard Laboratories (Waqf) Pakistan]] and [[Hamdard Laboratories (Waqf) Bangladesh]].[[https://www.news18.com/news/india/family-rift-behind-disappearance-of-favourite-summer-drink-rooh-afza-but-company-denies-2133949.html Family Rift Behind Disappearance of Favourite Summer Drink Rooh Afza, But Company Denies] {{Webarchive|url=https://web.archive.org/web/20201107233303/https://www.news18.com/news/india/family-rift-behind-disappearance-of-favourite-summer-drink-rooh-afza-but-company-denies-2133949.html |date=7 November 2020 }} NEWS 18 INDIA website, Published 9 May 2019, Retrieved 4 May 2020] |
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'''Rooh Afza''' ({{langx|ur| {{Nastaliq|روح افزا}}}}; {{langx|hi|रूह अफ़ज़ा}}; {{langx|bn|রূহ আফজা}}; {{lit|Soul Refresher}}) is a drink which is a [[concentrate]]d [[Squash (drink)|squash]].[{{cite news |last1=Raza |first1=Syed Qasim |title=Rooh Afza: the eternal elixir of the east |url=https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east |work=Aurora |date=19 May 2018 |access-date=17 April 2021 |archive-date=17 April 2021 |archive-url=https://web.archive.org/web/20210417183827/https://aurora.dawn.com/news/1143000/rooh-afza-the-eternal-elixir-of-the-east |url-status=live }}] It was formulated and introduced in 1906 in the Indian city of [[Ghaziabad]] by Hakim Hafiz Abdul Majeed.[{{Cite web |date=2019-05-11 |title=In India, Rooh Afza lovers rejoice as the drink returns to shelves in time for Ramadan |url=https://qrius.com/in-india-rooh-afza-lovers-rejoice-as-the-drink-returns-to-shelves-in-time-for-ramadan/amp/ |access-date=2022-08-07 |website=Qrius |archive-date=7 August 2022 |archive-url=https://web.archive.org/web/20220807111836/https://qrius.com/in-india-rooh-afza-lovers-rejoice-as-the-drink-returns-to-shelves-in-time-for-ramadan/amp/ |url-status=live }}][[https://www.hamdard.com.pk/consumer_brand/detail/16] {{Webarchive|url=https://web.archive.org/web/20181107093752/http://hamdard.com.pk/consumer_brand/detail/16|date=7 November 2018}}[https://www.hamdard.com.pk/] {{Webarchive|url=https://web.archive.org/web/20180526185854/https://www.hamdard.com.pk/|date=26 May 2018}} Introduction-history Hamdard Rooh Afza][{{Cite web|url=https://www.thebetterindia.com/181415/hamdards-rooh-afza-iconic-drink-india-history-partition/|title=How Hamdard's Ruby-Hued Refresher Became an Indian Summer Staple|date=2019-05-08|website=The Better India|language=en-US|access-date=26 April 2020|archive-date=28 September 2020|archive-url=https://web.archive.org/web/20200928193404/https://www.thebetterindia.com/181415/hamdards-rooh-afza-iconic-drink-india-history-partition/|url-status=live}}] Currently, Rooh Afza is manufactured by the companies founded by him and his sons, including [[Hamdard India]] (the parent company), as well as [[Hamdard Laboratories (Waqf) Pakistan]] and [[Hamdard Laboratories (Waqf) Bangladesh]].[[https://www.news18.com/news/india/family-rift-behind-disappearance-of-favourite-summer-drink-rooh-afza-but-company-denies-2133949.html Family Rift Behind Disappearance of Favourite Summer Drink Rooh Afza, But Company Denies] {{Webarchive|url=https://web.archive.org/web/20201107233303/https://www.news18.com/news/india/family-rift-behind-disappearance-of-favourite-summer-drink-rooh-afza-but-company-denies-2133949.html |date=7 November 2020 }} NEWS 18 INDIA website, Published 9 May 2019, Retrieved 4 May 2020] |
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Other companies formulate the same un-patented recipe in these countries as well, and similar drinks are consumed in the Indian subcontinent during the summer, such as Khas Sharbat.[{{cite web |last1=Tyagi |first1=Tashika |title=Did You Know Your Beloved Rooh Afza Actually Originated A Century Back In Old Delhi? |url=https://www.whatshot.in/delhi-ncr/did-you-know-your-beloved-rooh-afza-actually-originated-a-century-back-in-old-delhi-c-41942 |publisher=[[The Times Group]] |access-date=16 April 2026 |language=en |date=4 July 2023 |quote=The recipe of Rooh Afza remains un-patented and that’s why you can find many similar drinks in the market.}}] The name and brand of '''Rooh Afza''' is a trademark of Hamdard, by court decision in 2023.[{{Cite web |last=Chaddha |first=Shreya |date=2023-01-09 |title='Rooh Afza' has Immense Goodwill: Delhi HC Rules in Trademark Infringement Case |url=https://foxmandal.in/rooh-afza-has-immense-goodwill-delhi-hc-rules-in-trademark-infringement-case/ |access-date=2026-04-16 |website=Fox Mandal |language=en-US}}][{{Cite web |title=Explained {{!}} What is the Delhi HC verdict on ‘Rooh Afza’ trademark? |url=https://www.thehindu.com/specials/text-and-context/explained-what-is-the-delhi-hc-verdict-on-rooh-afza-trademark/article66308463.ece |access-date=2026-04-16 |website=www.thehindu.com}}][{{Cite web |date=2023-02-09 |title=Rooh Afza v. Dil Afza: A Classic Case of Deceptive Similarity – NLIU Cell for Studies in Intellectual Property Rights |url=https://csipr.nliu.ac.in/trademark/rooh-afza-v-dil-afza-a-classic-case-of-deceptive-similarity/ |access-date=2026-04-16 |language=en}}] The specific [[Unani medicine#Unani medicine|Unani]] recipe of Rooh Afza combines several ingredients (including thirteen herbs) popularly thought to be cooling agents,[{{cite web |last1=Schwartz |first1=Ralph |title=What Is Rooh Afza And What Does It Taste Like? |url=https://www.mashed.com/379179/what-is-rooh-afza-and-what-does-it-taste-like/ |publisher=Mashed |access-date=15 April 2026 |date=10 April 2021|quote=Rooh Afza is a concoction of 13 herbs invented in India in 1906, and it became a staple in Pakistan and Bangladesh, too, as the Indian subcontinent experienced one political division after another.}}] such as rose, which is used as a remedy for [[Loo (wind)|loo]] (the hot summer winds of the [[Indo-Gangetic Plain]]).[{{cite web |title=Hamdard India head on why Rooh Afza is an Indian drink: ‘It is older than Pakistan and Bangladesh’ |url=https://indianexpress.com/article/lifestyle/food-wine/rooh-afza-hamdard-india-head-rooh-afza-drink-indian-drink-pakistan-bangladesh-cooling-properties-history-partition-8151095/ |publisher=The Indian Express |access-date=15 April 2026 |language=en |date=14 September 2022|quote=Rooh Afza has been a much-loved cooling drink consumed by people across the length and breadth of the country for generations — especially during the unforgiving summer months and at the time of Ramzan, when there is both fasting as well as feasting. Its consumption, however, is not limited to India. People of Pakistan are big Rooh Afza drinkers, too, as are those living in Bangladesh, both of which are neighbours to India and were carved out of it during the Partition of 1947.}}][{{cite web |last1=Saraswat |first1=Aditi |title=Rose Day 2026: How Roses Have Always Been Part Of The Indian Diet |url=https://www.slurrp.com/article/rose-day-2026-how-roses-have-always-been-part-of-the-indian-diet-1770038612006 |publisher=Slurrp |access-date=15 April 2026 |language=en |date=6 February 2026}}] The drink is also associated with the month of [[Ramadan]], in which it is usually consumed during [[iftar]].[{{Citation | title=Handbook on Ayurvedic Medicines with Formulae, Processes and Their Uses | author=H. Panda | year=2004 | publisher=National Institute of Industrial Research | isbn=81-86623-63-9 | url=https://books.google.com/books?id=64s1LkjmPmQC | quote=''... When we keep in mind the many qualities Rooh Afza's ingredients described above, it is easy to understand why it has been found to be an exceptionally appropriate summer drink ...'' }}{{Dead link|date=February 2023 |bot=InternetArchiveBot |fix-attempted=yes }}] The [[Hindustani language|Hindi-Urdu]] name ''Rooh Afza'' is sometimes translated as "refresher of the soul".[{{cite web |title=Rooh Afza GO & design — 2184405 |url=https://ised-isde.canada.ca/cipo/trademark-search/2184405?wbdisable=true |publisher=[[Government of Canada]] |access-date=15 April 2026 |language=The translation provided by the applicant of the HINDI word(s) ROOH AFZA is SOUL REFRESHER. |date=3 May 2024}}][{{Cite web|url=http://www.roohafzabd.com/rooh-afza-history/english-version.html|title=Rooh Afza History English|website=www.roohafzabd.com|language=en-gb|access-date=2017-12-15|archive-date=14 May 2018|archive-url=https://web.archive.org/web/20180514083235/http://www.roohafzabd.com/rooh-afza-history/english-version.html|url-status=usurped}}] |
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Other companies formulate the same un-patented recipe in these countries as well, and similar drinks are consumed in the Indian subcontinent during the summer, such as Khas Sharbat.[{{cite web |last1=Tyagi |first1=Tashika |title=Did You Know Your Beloved Rooh Afza Actually Originated A Century Back In Old Delhi? |url=https://www.whatshot.in/delhi-ncr/did-you-know-your-beloved-rooh-afza-actually-originated-a-century-back-in-old-delhi-c-41942 |publisher=[[The Times Group]] |access-date=16 April 2026 |language=en |date=4 July 2023 |quote=The recipe of Rooh Afza remains un-patented and that’s why you can find many similar drinks in the market.}}] The name and brand of '''Rooh Afza''' is a trademark of Hamdard, by court decision in 2023.[{{Cite web |last=Chaddha |first=Shreya |date=2023-01-09 |title='Rooh Afza' has Immense Goodwill: Delhi HC Rules in Trademark Infringement Case |url=https://foxmandal.in/rooh-afza-has-immense-goodwill-delhi-hc-rules-in-trademark-infringement-case/ |access-date=2026-04-16 |website=Fox Mandal |language=en-US}}][{{Cite web |title=Explained {{!}} What is the Delhi HC verdict on ‘Rooh Afza’ trademark? |url=https://www.thehindu.com/specials/text-and-context/explained-what-is-the-delhi-hc-verdict-on-rooh-afza-trademark/article66308463.ece |access-date=2026-04-16 |website=www.thehindu.com}}][{{Cite web |date=2023-02-09 |title=Rooh Afza v. Dil Afza: A Classic Case of Deceptive Similarity – NLIU Cell for Studies in Intellectual Property Rights |url=https://csipr.nliu.ac.in/trademark/rooh-afza-v-dil-afza-a-classic-case-of-deceptive-similarity/ |access-date=2026-04-16 |language=en}}] The specific [[Unani medicine#Unani medicine|Unani]] recipe of Rooh Afza combines several ingredients (including thirteen herbs) popularly thought to be cooling agents,[{{cite web |last1=Schwartz |first1=Ralph |title=What Is Rooh Afza And What Does It Taste Like? |url=https://www.mashed.com/379179/what-is-rooh-afza-and-what-does-it-taste-like/ |publisher=Mashed |access-date=15 April 2026 |date=10 April 2021|quote=Rooh Afza is a concoction of 13 herbs invented in India in 1906, and it became a staple in Pakistan and Bangladesh, too, as the Indian subcontinent experienced one political division after another.}}] such as rose, which is used as a remedy for [[Loo (wind)|loo]] (the hot summer winds of the [[Indo-Gangetic Plain]]).[{{cite web |title=Hamdard India head on why Rooh Afza is an Indian drink: ‘It is older than Pakistan and Bangladesh’ |url=https://indianexpress.com/article/lifestyle/food-wine/rooh-afza-hamdard-india-head-rooh-afza-drink-indian-drink-pakistan-bangladesh-cooling-properties-history-partition-8151095/ |publisher=The Indian Express |access-date=15 April 2026 |language=en |date=14 September 2022|quote=Rooh Afza has been a much-loved cooling drink consumed by people across the length and breadth of the country for generations — especially during the unforgiving summer months and at the time of Ramzan, when there is both fasting as well as feasting. Its consumption, however, is not limited to India. People of Pakistan are big Rooh Afza drinkers, too, as are those living in Bangladesh, both of which are neighbours to India and were carved out of it during the Partition of 1947.}}][{{cite web |last1=Saraswat |first1=Aditi |title=Rose Day 2026: How Roses Have Always Been Part Of The Indian Diet |url=https://www.slurrp.com/article/rose-day-2026-how-roses-have-always-been-part-of-the-indian-diet-1770038612006 |publisher=Slurrp |access-date=15 April 2026 |language=en |date=6 February 2026}}] The drink is also associated with the month of [[Ramadan]], in which it is usually consumed during [[iftar]].[{{Citation | title=Handbook on Ayurvedic Medicines with Formulae, Processes and Their Uses | author=H. Panda | year=2004 | publisher=National Institute of Industrial Research | isbn=81-86623-63-9 | url=https://books.google.com/books?id=64s1LkjmPmQC | quote=''... When we keep in mind the many qualities Rooh Afza's ingredients described above, it is easy to understand why it has been found to be an exceptionally appropriate summer drink ...'' }}{{Dead link|date=February 2023 |bot=InternetArchiveBot |fix-attempted=yes }}] The [[Hindustani language|Hindi-Urdu]] name ''Rooh Afza'' is sometimes translated as "refresher of the soul".[{{cite web |title=Rooh Afza GO & design — 2184405 |url=https://ised-isde.canada.ca/cipo/trademark-search/2184405?wbdisable=true |publisher=[[Government of Canada]] |access-date=15 April 2026 |language=The translation provided by the applicant of the HINDI word(s) ROOH AFZA is SOUL REFRESHER. |date=3 May 2024}}][{{Cite web|url=http://www.roohafzabd.com/rooh-afza-history/english-version.html|title=Rooh Afza History English|website=www.roohafzabd.com|language=en-gb|access-date=2017-12-15|archive-date=14 May 2018|archive-url=https://web.archive.org/web/20180514083235/http://www.roohafzabd.com/rooh-afza-history/english-version.html|url-status=usurped}}] |
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In 2010, chef [[Nita Mehta]] and Indian film actress [[Juhi Chawla]] were hired for promotional activities by [[Hamdard (Wakf) Laboratories|Hamdard Laboratories]] to create new mocktail and dessert recipes for Rooh Afza, their all-season summer drink, which was used in a new marketing campaign.[{{cite news|title=Hamdard gives century-old Rooh Afza a facelift|url=https://www.hindustantimes.com/business/hamdard-gives-century-old-rooh-afza-a-facelift/story-glWF6VDU3oe14qPHT9zb8J.html|accessdate=26 April 2020|newspaper=[[Hindustan Times]]|date=28 June 2010|archive-date=23 April 2021|archive-url=https://web.archive.org/web/20210423154300/https://www.hindustantimes.com/business/hamdard-gives-century-old-rooh-afza-a-facelift/story-glWF6VDU3oe14qPHT9zb8J.html|url-status=live}}] |
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In 2010, chef [[Nita Mehta]] and Indian film actress [[Juhi Chawla]] were hired for promotional activities by [[Hamdard (Wakf) Laboratories|Hamdard Laboratories]] to create new mocktail and dessert recipes for Rooh Afza, their all-season summer drink, which was used in a new marketing campaign.[{{cite news|title=Hamdard gives century-old Rooh Afza a facelift|url=https://www.hindustantimes.com/business/hamdard-gives-century-old-rooh-afza-a-facelift/story-glWF6VDU3oe14qPHT9zb8J.html|accessdate=26 April 2020|newspaper=[[Hindustan Times]]|date=28 June 2010|archive-date=23 April 2021|archive-url=https://web.archive.org/web/20210423154300/https://www.hindustantimes.com/business/hamdard-gives-century-old-rooh-afza-a-facelift/story-glWF6VDU3oe14qPHT9zb8J.html|url-status=live}}] |
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On the complaint of false information, [[False advertising|misleading advertisements]] and publication of false information on the web site, Safe Food Inspector Kamrul Hassan filed a case against Hamdard Laboratories Bangladesh on May 30, 2018. In the case, he mentions that the information published in the advertisement with 'Rooh Afza made with 35 fruit juice' is not correct.[{{cite news|title=The case against Ruh Afza|url=https://www.jagonews24.com/national/news/430939|publisher=[[Jago News]]|date=May 31, 2018|access-date=31 May 2019|archive-date=31 May 2019|archive-url=https://web.archive.org/web/20190531150014/https://www.jagonews24.com/national/news/430939|url-status=live}}] On June 12 of the same year, Pure food court judge AFM Maruf Chowdhury fined the company four [[lakh]]s [[Bangladeshi taka|taka]] for publishing misleading advertisements. If unable to pay the fine, then the [[Hamdard Laboratories (Waqf) Bangladesh|Hamdard]] chairman and managing director would be punished for three months' imprisonment.[{{cite news|title='Ruh Afza' fined four lakh taka|url=http://www.banglatribune.com/others/news/333351/%E2%80%98%E0%A6%B0%E0%A7%81%E0%A6%B9-%E0%A6%86%E0%A6%AB%E0%A6%9C%E0%A6%BE%E2%80%99%E0%A6%95%E0%A7%87-%E0%A6%9A%E0%A6%BE%E0%A6%B0-%E0%A6%B2%E0%A6%BE%E0%A6%96-%E0%A6%9F%E0%A6%BE%E0%A6%95%E0%A6%BE-%E0%A6%9C%E0%A6%B0%E0%A6%BF%E0%A6%AE%E0%A6%BE%E0%A6%A8%E0%A6%BE|publisher=Bangla Tribune|date=May 31, 2018|access-date=31 May 2019|archive-date=31 May 2019|archive-url=https://web.archive.org/web/20190531150011/http://www.banglatribune.com/others/news/333351/%25E2%2580%2598%25E0%25A6%25B0%25E0%25A7%2581%25E0%25A6%25B9-%25E0%25A6%2586%25E0%25A6%25AB%25E0%25A6%259C%25E0%25A6%25BE%25E2%2580%2599%25E0%25A6%2595%25E0%25A7%2587-%25E0%25A6%259A%25E0%25A6%25BE%25E0%25A6%25B0-%25E0%25A6%25B2%25E0%25A6%25BE%25E0%25A6%2596-%25E0%25A6%259F%25E0%25A6%25BE%25E0%25A6%2595%25E0%25A6%25BE-%25E0%25A6%259C%25E0%25A6%25B0%25E0%25A6%25BF%25E0%25A6%25AE%25E0%25A6%25BE%25E0%25A6%25A8%25E0%25A6%25BE|url-status=live}}] |
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