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On June 30, 2023, ''It's Showtime'' ended its simulcast on TV5 and moved to [[GMA Network|GMA]]'s sister network, [[GTV (Philippine TV network)|GTV]], the next day with a new timeslot of 11:30 AM every Saturday. |
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On June 30, 2023, ''It's Showtime'' ended its simulcast on TV5 and moved to [[GMA Network|GMA]]'s sister network, [[GTV (Philippine TV network)|GTV]], the next day with a new timeslot of 11:30 AM every Saturday. |
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Beginning on April 6, 2024, ''It's Showtime'' made its mark as the third Kapamilya noontime show to air on [[GMA Network|GMA]], following in the footsteps of its predecessors ''Student Canteen'' (1975–1986) and ''Eat Bulaga!'' (1995–2024), which saw both noontime shows achieve greater success in ratings during their time as a Kapuso noontime show.[{{cite news |title=[ANALYSIS] A new era of noontime TV: GMA-7 takes in ABS-CBN's 'It's Showtime' |publisher=Rappler |url=https://www.rappler.com/business/analysis-new-era-noontime-tv-gma-network-takes-in-abs-cbn-its-showtime-after-tape-eat-bulaga/ |date=10 April 2024 |access-date=10 April 2024}}] On June 17, 2024, the show expanded its reach when it was simulcasted on [[All TV|ALLTV]], marking a return to its original home, Channel 2 analog free television and Channel 16 digital free TV, both former frequencies of the show's producer, trademark, and copyright registration holder, ABS-CBN.[{{Cite news|url=https://balita.net.ph/2024/06/18/tahimik-lang-its-showtime-balik-channel-2-napapanood-na-rin-sa-alltv/|title=Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV|author=Richard de Leon|website=balita.net.ph|date=2024-06-18|access-date=2024-06-18}}][{{cite web |date=October 21, 2024 |title=ABS-CBN and ALLTV partnership is getting stronger; is there more to come? |url=https://www.lionheartv.net/2024/10/abs-cbn-alltv-stronger/ |access-date=October 30, 2025 |website=LionhearTV}}] Both this move and ''Eat Bulaga!''{{'}}s coverage expanded into [[CNN Philippines]] (later rebranded as [[RPTV (TV channel)|RPTV]]),[{{cite web |title=CNN PH to air weekend E.A.T., PBA games starting Jan. 2024 |url=https://www.cnnphilippines.com/entertainment/2023/12/22/cnn-ph-weekend-airing-pba-s48-eat.html |archive-url=https://web.archive.org/web/20231222123511/https://www.cnnphilippines.com/entertainment/2023/12/22/cnn-ph-weekend-airing-pba-s48-eat.html |url-status=dead |archive-date=December 22, 2023 |website=CNN Philippines |access-date=December 27, 2023 |date=December 22, 2023}}][{{cite news|url=https://mb.com.ph/2024/2/5/media-quest-tv-5-nine-media-team-up-to-launch-rptv|title=MediaQuest, TV5, Nine Media team up to launch RPTV|publisher=Manila Bulletin|date=February 6, 2024|accessdate=February 6, 2024}}] also marking the return of the Monday to Saturday noontime programming timeslot, on both Channel 2 and Channel 9, to their original ABS-CBN roots. |
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Beginning on April 6, 2024, ''It's Showtime'' made its mark as the third Kapamilya noontime show to air on [[GMA Network|GMA]], following in the footsteps of its predecessors ''Student Canteen'' (1975–1986) and ''Eat Bulaga!'' (1995–2024), which saw both noontime shows achieve greater success in ratings during their time as a Kapuso noontime show.[{{cite news |title=[ANALYSIS] A new era of noontime TV: GMA-7 takes in ABS-CBN's 'It's Showtime' |publisher=Rappler |url=https://www.rappler.com/business/analysis-new-era-noontime-tv-gma-network-takes-in-abs-cbn-its-showtime-after-tape-eat-bulaga/ |date=10 April 2024 |access-date=10 April 2024}}] On June 17, 2024, the show expanded its reach when it was simulcasted on [[All TV|ALLTV]], marking a return to its original home, Channel 2 analog free television and Channel 16 digital free TV, both former frequencies of the show's producer, trademark, and copyright registration holder, ABS-CBN.[{{Cite news|url=https://balita.net.ph/2024/06/18/tahimik-lang-its-showtime-balik-channel-2-napapanood-na-rin-sa-alltv/|title=Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV|author=Richard de Leon|website=balita.net.ph|date=2024-06-18|access-date=2024-06-18}}][{{cite web |date=October 21, 2024 |title=ABS-CBN and ALLTV partnership is getting stronger; is there more to come? |url=https://www.lionheartv.net/2024/10/abs-cbn-alltv-stronger/ |access-date=October 30, 2025 |website=LionhearTV}}][{{Cite] web |last=JBC |first= |date=December 17, 2025 |title=Kapamilya Channel to air on ALLTV starting January 2; ABS-CBN settles obligations with TV5 |url=https://trendrod.com/2025/12/17/kapamilya-channel-to-air-on-alltv-starting-january-2-abs-cbn-settles-obligations-with-tv5/ |access-date=April 11, 2026 |website=Trendrod |language=en-US}} Both this move and with the ''Eat Bulaga!''{{'}}s coverage expansion into [[CNN Philippines]] (later rebranded as [[RPTV (TV channel)|RPTV]]),[{{cite web |title=CNN PH to air weekend E.A.T., PBA games starting Jan. 2024 |url=https://www.cnnphilippines.com/entertainment/2023/12/22/cnn-ph-weekend-airing-pba-s48-eat.html |archive-url=https://web.archive.org/web/20231222123511/https://www.cnnphilippines.com/entertainment/2023/12/22/cnn-ph-weekend-airing-pba-s48-eat.html |url-status=dead |archive-date=December 22, 2023 |website=CNN Philippines |access-date=December 27, 2023 |date=December 22, 2023}}][{{cite news|url=https://mb.com.ph/2024/2/5/media-quest-tv-5-nine-media-team-up-to-launch-rptv|title=MediaQuest, TV5, Nine Media team up to launch RPTV|publisher=Manila Bulletin|date=February 6, 2024|accessdate=February 6, 2024}}] also marking the return of the Monday to Saturday noontime programming timeslot, on both Channel 2 and Channel 9, to their original historic ABS-CBN roots. |