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{{Short description|British-based fast food chain}} |
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{{Use dmy dates|date=April 2026}}{{Use British English|date=April 2026}} |
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{{Infobox company |
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{{Infobox company |
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| logo = Pepe's Piri Piri logo.png |
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| image = Pepe's meal.jpg |
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| image_caption = Pepe's "Chicken'n'Rice box" meal with piri piri seasoned chips and a large pepsi |
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| industry = [[Fast food]] |
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| industry = [[Fast food]] |
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| founded = {{start date and age|2007}} |
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| founded = {{start date and age|2007}} |
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| hq_location = [[Watford]], England, UK |
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| hq_location = [[Watford]], England, UK |
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| num_locations = 260 (2026) |
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| num_locations = 260 (2026) |
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| area_served = [[United Kingdom]]
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| area_served = {{Plainlist| |
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* [[United Kingdom]] |
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* [[Pakistan]] |
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* [[United Arab Emirates]] |
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}} |
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| key_people = |
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| website = {{URL|https://pepes.co.uk}} |
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| website = {{URL|https://pepes.co.uk}} |
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}} |
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}} |
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'''Pepe's Piri Piri''' is a British-based fast food chain which specialises in flame-grilled [[piri piri]] chicken. It is the UK's largest piri piri chicken franchise[{{Cite web |date=2025]-10-10 |title=Signs up for new fast-food restaurant opening in city centre |url=https://www.eveningnews24.co.uk/news/25529135.signs-go-new-restaurant-st-stephens-street/ |access-date=2026-03-29 |website=Norwich Evening News |language=en}} with over 250 UK locations.[{{Cite web |date=]2024-11-01 |title=Pepes Piri Piri Stores |url=https://pepes.co.uk/pepes-piri-piri-stores/ |access-date=2026-03-29 |website=Pepe's Piri Piri |language=en}} All of its locations are halal[{{Cite web |last=Bains |first=Sanjeeta |date=]2016-08-11 |title=This halal chicken restaurant chain beats Nando's hands down |url=http://www.birminghammail.co.uk/whats-on/food-drink-news/review-halal-chicken-restaurant-beats-11723816 |access-date=2026-03-29 |website=Birmingham Live |language=en}} and offer a vegetarian menu.[{{Cite web |title=Menus |url=https://pepes.co.uk/menu/ |access-date=]2026-03-29 |website=Pepe's Piri Piri |language=en}} |
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'''Pepe's Piri Piri''', better known as '''Pepe's''' is a [[United Kingdom|British]]-based [[fast food chain]] which specialises in flame-grilled [[piri piri]] chicken. It is the UK's largest piri piri chicken franchise[{{Cite web |date=10 October 2025 |title=Signs up for new fast-food restaurant opening in city centre |url=https://www.eveningnews24.co.uk/news/25529135.signs-go-new-restaurant-st-stephens-street/ |access-date=29 March 2026 |website=Norwich Evening News |language=en}}] with over 250 UK locations.[{{Cite web |date=11 January 2024 |title=Pepes Piri Piri Stores |url=https://pepes.co.uk/pepes-piri-piri-stores/ |access-date=29 March 2026 |website=Pepe's Piri Piri |language=en}}] All of its locations are halal[{{Cite web |last=Bains |first=Sanjeeta |date=11 August 2016 |title=This halal chicken restaurant chain beats Nando's hands down |url=http://www.birminghammail.co.uk/whats-on/food-drink-news/review-halal-chicken-restaurant-beats-11723816 |access-date=29 March 2026 |website=Birmingham Live |language=en}}] and offer a vegetarian menu.[{{Cite web |title=Menus |url=https://pepes.co.uk/menu/ |access-date=29 March 2026 |website=Pepe's Piri Piri |language=en}}] |
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== History == |
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Pepe's Piri Piri first opened in 2007 with a location on Whippendell Road in Watford.[{{Cite web |last=Ellichipuram |first=Umesh |date=2023]-07-04 |title=Pepe's Piri Piri opens third restaurant in UK’s Watford town |url=https://www.verdictfoodservice.com/news/pepes-piri-piri-watford-town/ |access-date=2026-03-29 |website=Verdict Food Service |language=en-US}} It celebrated its 200th UK store opening in [[Gilmerton]], Edinburgh on 20 August 2024[{{Cite web |date=]2024-08-20 |title=Pepe's Edinburgh Gilmerton - Now Open!! |url=https://pepes.co.uk/pepes-news/pepes-edinburgh-gilmerton-now-open/ |access-date=2026-03-29 |website=Pepe's Piri Piri |language=en}}. They are the kit sponsors of [[Harefield United F.C.]] for the [[2025–26 Combined Counties Football League|2025/26 season]][{{Cite web |title=Pepe's Sponsor The Hares |url=https://www.harefieldunited.com/news/pepes-sponsor-the-hares-2926402.html |access-date=]2026-03-29 |website=www.harefieldunited.com |language=en}}. |
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Pepe's Piri Piri first opened in 2007 with a location on Whippendell Road in [[Watford]].[{{Cite web |last=Ellichipuram |first=Umesh |date=4 July 2023 |title=Pepe's Piri Piri opens third restaurant in UK’s Watford town |url=https://www.verdictfoodservice.com/news/pepes-piri-piri-watford-town/ |access-date=29 March 2026 |website=Verdict Food Service }}] It celebrated its 200th UK store opening in [[Gilmerton]], Edinburgh on 20 August 2024.[{{Cite web |date=20 August 2024 |title=Pepe's Edinburgh Gilmerton - Now Open!! |url=https://pepes.co.uk/pepes-news/pepes-edinburgh-gilmerton-now-open/ |access-date=29 March 2026 |website=Pepe's Piri Piri |language=en}}] They are the kit sponsors of [[Harefield United F.C.]] for the [[2025–26 Combined Counties Football League|2025/26 season]].[{{Cite web |title=Pepe's Sponsor The Hares |url=https://www.harefieldunited.com/news/pepes-sponsor-the-hares-2926402.html |access-date=29 March 2026 |website=www.harefieldunited.com |language=en}}] |
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=== International expansion === |
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In Pakistan, its first outlet was opened in the [[World Trade Center Islamabad]] in November 2017.[{{Cite web |title=Instagram |url=https://www.instagram.com/p/BcIyTXDl2zr/ |access-date=]2026-03-29 |website=www.instagram.com}} As of March 2026, it has three locations in the country.[{{Cite web |title=Pepe's Piri Piri Stores in Pakistan - Islamabad, Lahore, Karachi |url=https://www.pepespiripiri.com.pk/our-stores |access-date=]2026-03-29 |website=www.pepespiripiri.com.pk}} |
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In Pakistan, its first outlet was opened in the [[World Trade Center Islamabad]] in November 2017.[{{Cite web |title=Instagram |url=https://www.instagram.com/p/BcIyTXDl2zr/ |access-date=29 March 2026 |website=www.instagram.com}}] As of March 2026, it has three locations in the country.[{{Cite web |title=Pepe's Piri Piri Stores in Pakistan - Islamabad, Lahore, Karachi |url=https://www.pepespiripiri.com.pk/our-stores |access-date=29 March 2026 |website=www.pepespiripiri.com.pk}}] |
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Its first location in the United Arab Emirates was opened in [[Dubai]] in December 2020.[{{Cite web |date=2020]-12-08 |title=Pepe's Piri Piri has opened in Dubai {{!}} Time Out Dubai |url=https://www.timeoutdubai.com/food-drink/food-news/454778-pepes-piri-piri-has-opened-in-dubai |access-date=2026-03-29 |language=en-US}} It opened its flagship store in [[City Walk, Dubai]] in May 2023.[{{Cite web |last=Release |first=Press |title=Pepe’s Piri Piri officially open in City Walk Dubai |url=https://www.zawya.com/en/press-release/companies-news/pepes-piri-piri-officially-open-in-city-walk-dubai-qv2av0un |access-date=]2026-03-29 |website=www.zawya.com |language=en}} |
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Its first location in the United Arab Emirates was opened in [[Dubai]] in December 2020.[{{Cite web |date=8 December 2020 |title=Pepe's Piri Piri has opened in Dubai {{!}} Time Out Dubai |url=https://www.timeoutdubai.com/food-drink/food-news/454778-pepes-piri-piri-has-opened-in-dubai |access-date=29 March 2026 |language=en-US}}] It opened its flagship store in [[City Walk, Dubai]] in May 2023.[{{Cite web |last=Release |first=Press |title=Pepe’s Piri Piri officially open in City Walk Dubai |url=https://www.zawya.com/en/press-release/companies-news/pepes-piri-piri-officially-open-in-city-walk-dubai-qv2av0un |access-date=29 March 2026 |website=www.zawya.com |language=en}}] |
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==References== |
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==References== |
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{{reflist}} |
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{{reflist}} |
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== External links == |
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* {{Commons-inline}} |
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* [https://pepes.co.uk Official website] |
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{{chicken chains}} |
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{{chicken chains}} |
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