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The toy "was an enormous success",[ and in the 1950s it attracted the attention of media companies like [[The Walt Disney Company]].][ They licensed production of the toy with its frame decorated with pictures of comic book heroes, such as [[Batman]] and [[Hulk|The Hulk]], Disney characters, such as [[Mickey Mouse]] and [[Bambi (character)|Bambi]], and popular stars from TV shows and films.][ Magic Slates went on to be more than just a child's toy. They were also used as erasable message boards and communication devices for people unable to speak, particularly in hospitals.] |
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The toy "was an enormous success",[ and in the 1950s it attracted the attention of media companies like [[The Walt Disney Company]].][ They licensed production of the toy with its frame decorated with pictures of comic book heroes, such as [[Batman]] and [[Hulk|The Hulk]], Disney characters, such as [[Mickey Mouse]] and [[Bambi (character)|Bambi]], and popular stars from TV shows and films.][ Magic Slates went on to be more than just a child's toy. They were also used as erasable message boards and communication devices for people unable to speak, particularly in hospitals.] |
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The Watkins-Strathmore partnership was taken over by [[Western Publishing]] in [[Racine, Wisconsin]], in 1958,[ which continued manufacturing the toy in Aurora,][ and later in [[Fayetteville, North Carolina]].][ In 1996 Western Publishing was renamed [[Golden Books|Golden Books Family Entertainment]],][ which continued to produce Magic Slates until it was purchased by [[DIC Entertainment]] in 2001.] |
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The Watkins-Strathmore partnership was taken over by [[Western Publishing]] in [[Racine, Wisconsin]], in 1958,[ which continued manufacturing the toy in Aurora,][ and later in [[Fayetteville, North Carolina]].][ In 1996 Western Publishing was renamed [[Golden Books|Golden Books Family Entertainment]],][ which continued to produce Magic Slates until it was purchased by [[DIC Entertainment]] in 2001.][> However, DIC would pass off the purchase due to high costs][{{cite web|url=http://edition.cnn.com/2001/BUSINESS/08/16/goldenbooks.re/ |title=CNN.com - Golden Books sold for poky little $84M - Aug. 16, 2001 |publisher=CNN |date= |access-date=May 9, 2022}}] and instead Golden Books was eventually acquired jointly by [[DreamWorks Classics|Classic Media]] and [[Random House]] in a bankruptcy auction.[{{Cite press release |title=Spectrum Equity Investors Takes Majority Stake in Classic Media, America's Largest Independent Family Entertainment Company |date=April 7, 2005 |publisher=PR Newswire |url=http://www.prnewswire.com/news-releases/spectrum-equity-investors-takes-majority-stake-in-classic-media-americas-largest-independent-family-entertainment-company-54208397.html |access-date=August 17, 2015 |author=Spectrum Equity Investors}}][{{cite web |last=DeMott |first=Rick |title=Classic Media Gets Monetary Backing |url=http://www.awn.com/news/classic-media-gets-major-monetary-backing |access-date=August 17, 2015 |website=Animation World Network |publisher=Awn.com}}>] |
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