Kraft Television Theatre

'''''Kraft Television Theatre''''' is an American [[Anthology series|anthology]] [[Drama (film and television)|drama]] television series running from 1947 to 1958. It began May 7, 1947, on [[NBC]], airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[http://adage.com/article/adage-encyclopedia/kraft-foods/98739/ Kraft Foods profile], from [[AdAge]] In January 1948, it moved to 9 p.m. on Wednesdays, continuing in that timeslot until 1958. Initially produced by the [[J. Walter Thompson]] advertising agency, the live hour-long series offered television plays with new stories and new characters each week,{{cite news|url=http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100683 |title=Kraft Television Theatre |last=Griffith |first=Benjamin |work=St. James Encyclopedia of Pop Culture |publisher=Thomas Gale |access-date=2008-07-19 |year=2002 |url-status=dead |archive-url=https://web.archive.org/web/20080217021212/http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100683 |archive-date=2008-02-17 }} in addition to adaptations of such classics as ''[[A Christmas Carol]]'' and ''[[Alice in Wonderland]]''. The program was broadcast live from Studio 8-H at [[30 Rockefeller Plaza]], currently the home of ''[[Saturday Night Live]]''.

'''''Kraft Television Theatre''''' is an American [[Anthology series|anthology]] [[Drama (film and television)|drama]] television series running from 1947 to 1958. It began May 7, 1947, on [[NBC]], airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[http://adage.com/article/adage-encyclopedia/kraft-foods/98739/ Kraft Foods profile], from [[AdAge]] In January 1948, it moved to 9 p.m. on Wednesdays, continuing in that timeslot until 1958. Initially produced by the [[J. Walter Thompson]] advertising agency, the live hour-long series offered television plays with new stories and new characters each week,{{cite news|url=http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100683 |title=Kraft Television Theatre |last=Griffith |first=Benjamin |work=St. James Encyclopedia of Pop Culture |publisher=Thomas Gale |access-date=2008-07-19 |year=2002 |url-status=dead |archive-url=https://web.archive.org/web/20080217021212/http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100683 |archive-date=2008-02-17 }} in addition to adaptations of such classics as ''[[A Christmas Carol]]'' and ''[[Alice in Wonderland]]''. The program was broadcast live from Studio 8-H at [[30 Rockefeller Plaza]], currently the home of ''[[Saturday Night Live]]''.

For the entirety of its eleven-and-a-half-year run, ''Kraft Television Theatre'' presented a newly-produced episode every single Wednesday evening for 52 weeks a year, with no repeat broadcasts. (The episode "Patterns" was presented twice, but each broadcast was a separate live production.)

For the entirety of its eleven-and-a-half-year run, ''Kraft Television Theatre'' presented a newly-produced episode every single Wednesday evening for 52 weeks a year (including on Wednesdays that happened to fall on Christmas or other holidays), with no repeat broadcasts. The episode "Patterns" was presented twice, but each broadcast was a separate live production.

Beginning October 1953, [[American Broadcasting Company|ABC]] added a separate series (also titled ''Kraft Television Theatre''), created to promote [[Kraft Foods|Kraft]]'s new [[Cheez Whiz]] product. This series ran for sixteen months, telecast on Thursday evenings at 9:30 p.m., until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become ''[[Pond's Theatre]]'' on ABC-TV from March 1955, while the original ''Kraft Theatre'' continued on NBC-TV.

Beginning October 1953, [[American Broadcasting Company|ABC]] added a separate series (also titled ''Kraft Television Theatre''), created to promote [[Kraft Foods|Kraft]]'s new [[Cheez Whiz]] product. This series ran for sixteen months, telecast on Thursday evenings at 9:30 p.m., until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become ''[[Pond's Theatre]]'' on ABC-TV from March 1955, while the original ''Kraft Theatre'' continued on NBC-TV.