Godzilla, Mothra and King Ghidorah: Giant Monsters All-Out Attack

Apr 20, 2026 - 05:13
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Godzilla, Mothra and King Ghidorah: Giant Monsters All-Out Attack

Marketing and promotion

← Previous revision Revision as of 23:42, 19 April 2026
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According to Kaneko, the film's promotional materials also featured toned-down imagery of destruction. This decision was made as a precaution due to heightened sensitivities in the wake of the September 11 attacks. He drew a parallel to the marketing of his earlier film ''[[Gamera: Guardian of the Universe]]'' (1995), which had similarly reduced showing destruction shots in its advertising because of the 1995 [[Kobe earthquake]].{{sfn|England|2021|p=200}}
According to Kaneko, the film's promotional materials also featured toned-down imagery of destruction. This decision was made as a precaution due to heightened sensitivities in the wake of the September 11 attacks. He drew a parallel to the marketing of his earlier film ''[[Gamera: Guardian of the Universe]]'' (1995), which had similarly reduced showing destruction shots in its advertising because of the 1995 [[Kobe earthquake]].{{sfn|England|2021|p=200}}


Toho partnered with [[Asahi Soft Drinks|Wonda Coffee]] for a television commercial featuring the Godzilla suit.{{sfn|England|2021|p=192}} The advertisement depicted suit actor Yoshida taking a break from filming, drinking the coffee, and emphasizing his working environment on set, before culminating in a scene of him roaring in the Godzilla suit. It was filmed on August 29, 2001—shortly after special effects photography for GMK had wrapped—using a largely different crew.{{sfn|England|2021|p=196}}
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As part of the film's promotion, the ''GMK'' Godzilla suit was used in a fire prevention campaign event on November 8, 2001, at [[Hibiya Godzilla Square]] in Tokyo. In collaboration with the [[Tokyo Fire Department]], both the Godzilla suit and the square's Godzilla statue wore [[Sash|sashes]] promoting fire safety.{{Sfn|Mamiya|2002|p=53}}

⚫
As part of the film's promotional campaign, the ''GMK'' Godzilla suit was also used in a fire prevention event on November 8, 2001, at [[Hibiya Godzilla Square]] in Tokyo. In collaboration with the [[Tokyo Fire Department]], both the Godzilla suit and the square's Godzilla statue wore [[Sash|sashes]] promoting fire safety.{{Sfn|Mamiya|2002|p=53}}


===Theatrical run===
===Theatrical run===
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