Draft:Kayali (company)

{{Draft topics|business-and-economics}}
{{AfC topic|org}}
{{AfC submission|||ts=20260407142243|u=Inkian Jason|ns=118}}
{{AFC submission|d|corp|u=Inkian Jason|ns=118|decliner=Gheus|declinets=20250713011740|ts=20250710173538}}
{{AFC submission|d|adv|u=Inkian Jason|ns=118|decliner=Fancy Refrigerator|declinets=20250702235845|small=yes|ts=20250701150922}}

{{AFC comment|1=After making some updates and improvements to this draft based on editor feedback received to date, I am resubmitting this entry as an appropriate fork of [[Huda Beauty]] (specifically [[Huda_Beauty#Fragrance]]) and [[Mona Kattan]]. Kayali started as a brand of Huda Beauty but now operates as an independent company owned by Kattan and [[General Atlantic]]. Kayali's operations by have documented by Wikipedia-appropriate sources for nearly a decade. Thanks again for your consideration, [[User:Inkian Jason|Inkian Jason]] ([[User talk:Inkian Jason|talk]]) 14:22, 7 April 2026 (UTC)}}

{{AFC comment|1=the wikidata is of no use whatsoever. [[User:Theroadislong|Theroadislong]] ([[User talk:Theroadislong|talk]]) 14:53, 2 September 2025 (UTC)}}

{{AFC comment|1=I am resubmitting this draft for review with permission from [[User:Fancy Refrigerator]] ([https://en.wikipedia.org/w/index.php?title=User_talk%3AFancy_Refrigerator&diff=1299828897&oldid=1299821934 diff]) and [[User:Theroadislong]] ([https://en.wikipedia.org/w/index.php?title=User_talk:Theroadislong&diff=prev&oldid=1299825122 diff]) after addressing concerns shared here or on the Talk page. Thanks! [[User:Inkian Jason|Inkian Jason]] ([[User talk:Inkian Jason|talk]]) 17:35, 10 July 2025 (UTC)}}

{{AFC comment|1=This is rather promotional and tells us everything the company would like us to know about them, but that's not what encyclopaedia article do. [[User:Theroadislong|Theroadislong]] ([[User talk:Theroadislong|talk]]) 15:15, 1 July 2025 (UTC)}}

{{AFC comment|1=On behalf of Kayali ([https://www.wikidata.org/wiki/Q135206473 Wikidata]), I am submitting a draft article about the company as part of my work at Beutler Ink. Given my COI, which I've also disclosed on the Talk page, I will not publish the article to the main space and ask independent editors to review for accuracy, neutrality, and verifiability. For this project, Kayali has provided feedback to ensure accuracy. I'm happy to address any questions or concerns that may arise during the review process. Thanks in advance. [[User:Inkian Jason|Inkian Jason]] ([[User talk:Inkian Jason|talk]]) 15:09, 1 July 2025 (UTC)}}

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{{Infobox company
| name = Kayali
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| industry = {{Flatlist|
* [[Cosmetic industry|Cosmetic]]
* [[Aroma compound|fragrance]]
}}
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| founded = {{Start date and age|2018}}
| founder = {{Flatlist|
* [[Huda Kattan]]
* [[Mona Kattan]]
}}
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| hq_location_city = [[Dubai]]
| hq_location_country = United Arab Emirates
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| key_people = Mona Kattan ([[Chief executive officer|CEO]])
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| owners = {{Flatlist|
* Mona Kattan
* [[General Atlantic]]
}}
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| num_employees = 130
| num_employees_year = 2025
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'''Kayali''' is a [[Dubai]]-based [[cosmetics]] company co-founded by sisters [[Mona Kattan|Mona]] and [[Huda Kattan|Huda Kattan]] in 2018.{{cite Q|Q135915398}}{{cite journal |title=Mona Kattan's Kayalı Splits from Huda Beauty |journal=[[Entrepreneur (magazine)|Entrepreneur]] |issn=0163-3341 |oclc=759097756 |date=February 17, 2025 |url=https://www.entrepreneur.com/en-ae/women-entrepreneur/mona-kattans-kayali-splits-from-huda-beauty/487199 |archive-date=July 1, 2025 |access-date=July 1, 2025 |archive-url=https://web.archive.org/web/20250701145645/https://www.entrepreneur.com/en-ae/women-entrepreneur/mona-kattans-kayali-splits-from-huda-beauty/487199 |url-status=live }} Established as a [[Aroma compound|fragrance]] brand under [[Huda Beauty]], which the sisters also co-founded, the business now operates independently, jointly owned by [[chief executive officer]] Mona Kattan and American private equity firm [[General Atlantic]].

== History and operations ==
Kayali was co-founded in the United Arab Emirates{{Cite Q|Q135915075}} in November 2018 by sisters [[Mona Kattan|Mona]] and [[Huda Kattan]]. It originally launched as a [[Aroma compound|fragrance]] brand under [[Huda Beauty]],{{Cite Q|Q135915089}} which the sisters co-founded in 2013.{{Cite Q|Q135915142}} Mona and her father Ibrahim Yahya Kattan named Kayali after the [[Arabic]] word for "my imagination".{{Cite Q|Q135915104}}

In 2025, Huda Beauty divested ownership in Kayali.[[Bloomberg News]]:
*{{Cite Q|Q135915240}}
*{{Cite Q|Q135915258}}{{Cite Q|Q135915265}} Kayali now operates as an independent company with Mona Kattan and private equity firm [[General Atlantic]] as owners. Mona Kattan is also the [[chief executive officer]].{{Cite Q|Q135915271}} The company's headquarters is located in Dubai, United Arab Emirates.{{Cite Q|Q135915274}} Kayali launched a website and [[direct-to-consumer]] platform in 2025.{{cite news |last1=Hancock |first1=Lollie |title=Exclusive: Kayali launches D2C website alongside community-driven Musk 12 relaunch |url=https://cosmeticsbusiness.com/kayali-launch-d2c-website |work=Cosmetics Business |date=October 7, 2025}} The company had approximately 130 employees in November 2025.{{cite news |last1=Rao |first1=Priya |title=Full Coverage: Mona Kattan Is Enjoying Her Freedom |url=https://www.businessoffashion.com/briefings/beauty/full-coverage-mona-kattan-is-enjoying-her-freedom/ |work=The Business of Fashion |date=November 6, 2025}}

Kayali fragrances are carried by retailers [[Sephora]], [[ASOS (retailer)|ASOS]], [[Cult Beauty]], [[Harrods]],{{Cite Q|Q135915284}} [[Selfridges]], and Boots.{{Cite web |last=Redding |first=Marie |date=2021-04-27 |title=Kayali Founder & Huda Beauty Co-Founder Mona Kattan Talks About Perfume |url=https://www.beautypackaging.com/exclusives/huda-beauty-kayalis-founder-mona-kattan-talks-fragrance/ |access-date= |website=Beauty Packaging |language=en-US |archive-date=2025-07-01 |archive-url=https://web.archive.org/web/20250701150926/https://www.beautypackaging.com/exclusives/huda-beauty-kayalis-founder-mona-kattan-talks-fragrance/ |url-status=live }} In 2024, the company expanded its availability to Mexico and the Philippines.{{Cite web |last=Jensen |first=Emily |date=2024-11-20 |title=Mona Kattan's Kayali is the latest brand to go big on gourmand fragrances |url=https://www.glossy.co/beauty/mona-kattan-kayali-launches-new-fragrance/ |access-date= |website=Glossy |language=en |archive-date=2025-07-01 |archive-url=https://web.archive.org/web/20250701150926/https://www.glossy.co/beauty/mona-kattan-kayali-launches-new-fragrance/ |url-status=live }} By the end of 2024, Kayali products were sold in 2,690 retail stores in 30 countries.{{Cite Q|Q135915300}}{{Cite Q|Q135915308}}

Kayali won Fragrance of the Year – Women's Prestige at the Fragrance Foundation Awards, presented by [[The Fragrance Foundation]].{{cite Q|Q135915331}}

=== Products ===
On November 16, 2018, Kayali launched with four perfumes: "Elixir | 11", "Citrus | 08", "Musk | 12", and "Vanilla | 28".{{Cite Q|Q135915358}}{{Cite Q|Q135915369}} The diamond-shaped bottles are a reference to the traditional crystal oud bottles commonly found in the souks in Dubai. The fragrances are manufactured in France by the Swiss company [[DSM-Firmenich]]. The numbers in each product name indicate how many rounds of formulation it took to achieve the final product.{{Cite Q|Q136083642}}

According to ''[[Entrepreneur (magazine)|Entrepreneur]]'', the initial fragrances were designed to introduce the practice of fragrance layering in [[Arab culture]] to the [[Western world]].{{Cite web |last=Pupic |first=Tamara |date=2019-08-18 |title=How Huda, Mona, and Alya Kattan Built the Billion-Dollar Huda Beauty Brand Out of Dubai |url=https://www.entrepreneur.com/en-ae/women-entrepreneur/how-huda-mona-and-alya-kattan-built-the-billion-dollar/338195 |access-date= |website=Entrepreneur |language=en |archive-date=2025-07-01 |archive-url=https://web.archive.org/web/20250701150926/https://www.entrepreneur.com/en-ae/women-entrepreneur/how-huda-mona-and-alya-kattan-built-the-billion-dollar/338195 |url-status=live }} ''[[Vogue Arabia]]'' has credited Kayali and Mona Kattan with introducing perfume layering to a global audience.{{Cite Q|Q135915383}} Kayali launched eight fragrances in 2023 and an additional seven in 2024. With the introduction of "Fleur Majesty Rose Royale | 31" in March 2025,{{cite Q|Q135915389}} Kayali's product line-up now includes 27 fragrances.

In January 2025, Kayali launched a cologne line called Dapper Daddy in partnership with Ibrahim Kattan. Saffron Oud is the debut scent. Kayali launched a line called Freedom with four new scents in November 2025.{{cite news |last1=Gomez |first1=Flavio |title=Kayali's New Collection Turns Fragrance Into a Manifesto for Self-Love |url=https://www.latimes.com/live-well/body/story/mona-kattan-kayali-freedom-fragrance |work=[[Los Angeles Times]] |date=November 12, 2025}}

==See also==
* [[List of companies of the United Arab Emirates]]

==References==
{{Reflist}}

{{Draft categories|
[[:Category:Companies based in Dubai]]
[[:Category:Emirati companies established in 2018]]
[[:Category:Fragrance companies]]
}}