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During that same year, Clarins made its mark on the future of the skincare industry, becoming the first French company and one of the first beauty companies worldwide to discontinue animal testing.[{{Cite news |last=Chesters |first=Anna |date=3 January 2012 |title=A brief history of Clarins |url=https://www.theguardian.com/fashion/fashion-blog/2012/jan/03/brief-history-clarins |access-date=8 July 2025 |work=The Guardian |language=en-GB |issn=0261-3077}}] |
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During that same year, Clarins made its mark on the future of the skincare industry, becoming the first French company and one of the first beauty companies worldwide to discontinue animal testing.[{{Cite news |last=Chesters |first=Anna |date=3 January 2012 |title=A brief history of Clarins |url=https://www.theguardian.com/fashion/fashion-blog/2012/jan/03/brief-history-clarins |access-date=8 July 2025 |work=The Guardian |language=en-GB |issn=0261-3077}}] |
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Clarins introduced its first makeup collection in 1991, alongside a line of products featuring an anti-pollution complex.[{{cite web |date=17 June 2019 |title=Pourquoi on ne peut plus se passer d'une protection anti-pollution Clarins en 2019 ? |url=https://www.vogue.fr/beaute/promotion/pourquoi-on-ne-peut-plus-se-passer-dune-protection-anti-pollution-clarins-en-2019 |access-date=25 August 2021 |website=Vogue Paris |language=fr-FR |archive-date=25 August 2021 |archive-url=https://web.archive.org/web/20210825154947/https://www.vogue.fr/beaute/promotion/pourquoi-on-ne-peut-plus-se-passer-dune-protection-anti-pollution-clarins-en-2019 |url-status=live }}] Since then, the brand's makeup offerings have included several bestsellers, such as the Joli Rouge Lipstick and Lip Comfort Oil. Clarins is credited with pioneering the modern lip oil trend by creating the world first lip oil in 2014.[{{Cite web |title=Clarins lights up lips with oil |url=https://www.cosmeticsbusiness.com/clarins-lights-up-lips-with-oil-104347 |access-date=8 July 2025 |website=cosmeticsbusiness.com |language=en}}][{{Cite web |last=Laupretre |first=Solène |date=22 July 2022 |title=Clarins launches its Lip Oil Factory |url=https://www.groupeclarins.com/clarins-launches-its-lip-oil-factory/ |access-date=8 July 2025 |website=Clarins Group |language=en-GB |archive-date=24 May 2025 |archive-url=https://web.archive.org/web/20250524011717/https://www.groupeclarins.com/clarins-launches-its-lip-oil-factory/ |url-status=live }}] |
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Clarins introduced its first makeup collection in 1991, alongside a line of products featuring an anti-pollution complex.[{{cite web |date=17 June 2019 |title=Pourquoi on ne peut plus se passer d'une protection anti-pollution Clarins en 2019 ? |url=https://www.vogue.fr/beaute/promotion/pourquoi-on-ne-peut-plus-se-passer-dune-protection-anti-pollution-clarins-en-2019 |access-date=25 August 2021 |website=Vogue Paris |language=fr-FR |archive-date=25 August 2021 |archive-url=https://web.archive.org/web/20210825154947/https://www.vogue.fr/beaute/promotion/pourquoi-on-ne-peut-plus-se-passer-dune-protection-anti-pollution-clarins-en-2019 |url-status=live }}] Inspired by the sight of soot accumulating on car windshields, the brand specifically formulated its makeup to act as a functional shield against urban pollution. Clarins is credited with inventing this new category of anti-pollution skincare and makeup, decades before it became popular in the 2010s.[{{Cite news |last=Kaur |first=Tarandip |title=Is 'Anti-Pollution Skincare' The New Beauty Buzzword In Asia? |url=https://www.forbes.com/sites/tarandipkaur/2017/11/28/is-anti-pollution-skincare-the-new-beauty-buzzword-in-asia/ |archive-url=http://web.archive.org/web/20250822103247/https://www.forbes.com/sites/tarandipkaur/2017/11/28/is-anti-pollution-skincare-the-new-beauty-buzzword-in-asia/ |archive-date=2025-08-22 |access-date=2026-04-20 |work=Forbes |language=en}}] [Courtin, Jacques (2006). ''Une réussite en beauté'', Chapters 11 & 18.] [{{Cite web |title=What are the best anti-pollution skincare products? |url=https://www.clarins.co.uk/clarins-in-the-city/ |access-date=2026-04-20 |website=Clarins UK |language=en}}]Since then, the brand's makeup offerings have included several bestsellers, such as the Joli Rouge Lipstick and Lip Comfort Oil. Clarins is credited with pioneering the modern lip oil trend by creating the world first lip oil in 2014.[{{Cite web |title=Clarins lights up lips with oil |url=https://www.cosmeticsbusiness.com/clarins-lights-up-lips-with-oil-104347 |access-date=8 July 2025 |website=cosmeticsbusiness.com |language=en}}][{{Cite web |last=Laupretre |first=Solène |date=22 July 2022 |title=Clarins launches its Lip Oil Factory |url=https://www.groupeclarins.com/clarins-launches-its-lip-oil-factory/ |access-date=8 July 2025 |website=Clarins Group |language=en-GB |archive-date=24 May 2025 |archive-url=https://web.archive.org/web/20250524011717/https://www.groupeclarins.com/clarins-launches-its-lip-oil-factory/ |url-status=live }}] |
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In 1994, Clarins acted as an industry incubator, taking a stake in [[L'Occitane en Provence|L’Occitane]] and providing the industrial structure needed to scale it globally. [Courtin, Jacques (2006). ''Une réussite en beauté'', Chapter 20.] |
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In 1994, Clarins acted as an industry incubator, taking a stake in [[L'Occitane en Provence|L’Occitane]] and providing the industrial structure needed to scale it globally. [Courtin, Jacques (2006). ''Une réussite en beauté'', Chapter 20.] |
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