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'''''The Red''''' is an 8-minute psychological thriller created by Borderline Films (makers of ''[[Martha Marcy May Marlene]]'' and ''[[Simon Killer]]'') and advertising agency SS+K on behalf of SALT, a free resource created by the non-profit [[American Student Assistance]].[Webley, Kayla (May 6, 2013). "[https://business.time.com/2013/05/06/face-the-red-this-new-short-film-will-scare-you-into-paying-your-debt/ Face the Red: This New Short Film Will Scare You Into Paying Your Debt]". ''[[Time (magazine)]]'' [https://web.archive.org/web/20120119070837/http://business.time.com/ Business & Money].] |
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'''''The Red''''' is an 8-minute [[psychological thriller]] created by Borderline Films (makers of ''[[Martha Marcy May Marlene]]'' and ''[[Simon Killer]]'') and advertising agency SS+K on behalf of SALT, a free resource created by the [[Nonprofit organization|non-profit]] [[American Student Assistance]].[Webley, Kayla (May 6, 2013). "[https://business.time.com/2013/05/06/face-the-red-this-new-short-film-will-scare-you-into-paying-your-debt/ Face the Red: This New Short Film Will Scare You Into Paying Your Debt]". ''[[Time (magazine)]]'' [https://web.archive.org/web/20120119070837/http://business.time.com/ Business & Money].] |
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''The Red'' is aimed towards making college students and recent graduates aware of their student loans and the inescapable anxiety and dread that it creates.[Watson, Bruce (May 9, 2013). "[http://www.dailyfinance.com/on/student-loan-debt-horror-movie/ Student Loan Debt Has Been a Nightmare for Years. Now It's a Horror Movie.]". ''[http://www.dailyfinance.com/ DailyFinance]''.][The Minneapolis Egoist (May 6, 2013). "[http://www.themplsegotist.com/news/national/2013/may/6/%E2%80%9Cface-red%E2%80%9D-horror-story-spin-very-real-problem-student-loan-debit "Face the Red" - a Horror Story Spin on the Very Real Problem of Student Loan Debit]". ''[http://www.themplsegotist.com/ The Minneapolis Egoist]''.] The film is part of a sustained, multi-media campaign created to compel and empower young people to take control of their debt on a practical, day-to-day level.[Carrns, Ann (May 6, 2013). "[http://bucks.blogs.nytimes.com/2013/05/07/a-film-to-help-students-face-their-debt/ A Film to Help Students Face Their Debt]". ''[[The New York Times]]'' [http://bucks.blogs.nytimes.com/ Bucks Blog].] |
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''The Red'' is aimed towards making college students and recent graduates aware of their [[Student loan|student loans]] and the inescapable anxiety and dread that it creates.[Watson, Bruce (May 9, 2013). "[http://www.dailyfinance.com/on/student-loan-debt-horror-movie/ Student Loan Debt Has Been a Nightmare for Years. Now It's a Horror Movie.]". ''[http://www.dailyfinance.com/ DailyFinance]''.][The Minneapolis Egoist (May 6, 2013). "[http://www.themplsegotist.com/news/national/2013/may/6/%E2%80%9Cface-red%E2%80%9D-horror-story-spin-very-real-problem-student-loan-debit "Face the Red" - a Horror Story Spin on the Very Real Problem of Student Loan Debit]". ''[http://www.themplsegotist.com/ The Minneapolis Egoist]''.] The film is part of a sustained, [[Multimedia|multi-media]] campaign created to compel and empower young people to take control of their debt on a practical, day-to-day level.[Carrns, Ann (May 6, 2013). "[http://bucks.blogs.nytimes.com/2013/05/07/a-film-to-help-students-face-their-debt/ A Film to Help Students Face Their Debt]". ''[[The New York Times]]'' [http://bucks.blogs.nytimes.com/ Bucks Blog].] |
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''The Red'', distributed to theaters by Hollywood Branding International, premiered on May 2, 2013, in five major cities: Boston, MA; Washington, D.C.; Chicago, IL; Seattle, WA; and Tampa Bay, FL.[McMains, Andrew (May 2, 2013). "[http://www.adweek.com/news/advertising-branding/horror-ssk-uses-scare-tactics-urge-young-people-face-their-debts-149102 The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts]". ''[[Adweek]]''.] Entertainment Nation, a division of Hollywood Branding International hosted VIP film premiere events in conjunction with the theatrical broadcast in each city. The entire film short is now streaming online at FaceTheRed.com. |
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''The Red'', distributed to theaters by Hollywood Branding International, premiered on May 2, 2013, in five major cities: [[Boston]], [[Washington, D.C.]], [[Chicago]], [[Seattle]], and [[Tampa Bay]].[McMains, Andrew (May 2, 2013). "[http://www.adweek.com/news/advertising-branding/horror-ssk-uses-scare-tactics-urge-young-people-face-their-debts-149102 The Horror! SS+K Uses Scare Tactics to Urge Young People to Face Their Debts]". ''[[Adweek]]''.] Entertainment Nation, a division of Hollywood Branding International, hosted VIP film premiere events in conjunction with the theatrical broadcast in each city. The entire film short is now streaming online at FaceTheRed.com. |
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