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The music video for the song was released simultaneously with the release of the song on Sombr's [[YouTube]] channel.[{{Cite web |last=Fabretti |first=Claudio |date=April 17, 2026 |title=SOMBR pubblica il nuovo singolo: guarda il video di "Potential" |url=https://www.ondarock.it/news/sombr-nuovo-singolo-potential-video.htm |access-date=April 19, 2026 |website=[[OndaRock]] |language=it}}] It was directed by Gus Black and starred [[Madeline Argy]] and [[Gavin Casalegno]].[{{Cite web |last=Zemler |first=Emily |date=April 17, 2026 |title=Sombr Reflects on an Improbable Relationship in Expressive Single 'Potential' |url=https://www.rollingstone.com/music/music-news/sombr-potential-single-tour-1235548887/ |access-date=April 19, 2026 |website=[[Rolling Stone]] |language=en-US}}] |
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The music video for the song was released simultaneously with the release of the song on Sombr's [[YouTube]] channel.[{{Cite web |last=Fabretti |first=Claudio |date=April 17, 2026 |title=SOMBR pubblica il nuovo singolo: guarda il video di "Potential" |url=https://www.ondarock.it/news/sombr-nuovo-singolo-potential-video.htm |access-date=April 19, 2026 |website=[[OndaRock]] |language=it}}] It was directed by Gus Black and stars Sombr alongside actors [[Madeline Argy]] and [[Gavin Casalegno]] in a [[Bonnie and Clyde]] inspired story. In a statement celebrating the song's release, Sombr expressed, “my new single ‘Potential’ is out now with a music video that could potentially be my best one yet. Love you so very much. I’m so proud of this.”[{{Cite web |last=Zemler |first=Emily |date=April 17, 2026 |title=Sombr Reflects on an Improbable Relationship in Expressive Single 'Potential' |url=https://www.rollingstone.com/music/music-news/sombr-potential-single-tour-1235548887/ |access-date=April 19, 2026 |website=[[Rolling Stone]] |language=en-US}}] |
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