Dana White

'''Dana Frederick White Jr.'''{{cite web|date= August 17, 2024|title= UFC 307: Dana White reveals the most stacked card after UFC 300, 'Poatan' to headline|work= Perpetually Panoramic|url= https://www.perpetuallypanoramic.com/sports/ufc/ufc-307-dana-white-reveals-the-most-stacked-card-after-ufc-300-poatan-to-headline/|access-date= August 17, 2024|last1= Panoramic|first1= Perpetually|archive-date= September 6, 2024|archive-url= https://web.archive.org/web/20240906174115/https://www.perpetuallypanoramic.com/sports/ufc/ufc-307-dana-white-reveals-the-most-stacked-card-after-ufc-300-poatan-to-headline/}} (born July 28, 1969) is an American businessman who is the president and [[chief executive officer]] (CEO) of the [[Ultimate Fighting Championship]] (UFC), a global [[mixed martial arts]] organization.{{Cite news|url=https://www.forbes.com/sites/dannyboice/2014/04/03/boxer-to-entrepreneur-how-dana-white-became-the-champ-of-mixed-martial-arts/#5886142e7e24|title=Boxer To Entrepreneur: How Dana White Became The Champ Of Mixed Martial Arts|last=Boice|first=Danny|work=[[Forbes]]|access-date=May 12, 2017}} In 2025, White's net worth was estimated at over {{USD|600 million|long=no}} by ''[[Forbes]]''.{{cite web|url=https://www.forbes.com/sites/mattcraig/2025/02/06/dana-white-interview-ufc-net-worth-donald-trump-power-slap/ |last=Craig |first=Matt |date=February 6, 2025 |title=Populist Capitalist: How The UFC's Dana White Epitomizes Business In The Trump Era |work=[[Forbes]] |access-date=December 25, 2025 |url-status=live |archive-url=https://web.archive.org/web/20250926122411/https://www.forbes.com/sites/mattcraig/2025/02/06/dana-white-interview-ufc-net-worth-donald-trump-power-slap/ |archive-date=September 26, 2025}}

'''Dana Frederick White Jr.'''{{cite web|date= August 17, 2024|title= UFC 307: Dana White reveals the most stacked card after UFC 300, 'Poatan' to headline|work= Perpetually Panoramic|url= https://www.perpetuallypanoramic.com/sports/ufc/ufc-307-dana-white-reveals-the-most-stacked-card-after-ufc-300-poatan-to-headline/|access-date= August 17, 2024|last1= Panoramic|first1= Perpetually|archive-date= September 6, 2024|archive-url= https://web.archive.org/web/20240906174115/https://www.perpetuallypanoramic.com/sports/ufc/ufc-307-dana-white-reveals-the-most-stacked-card-after-ufc-300-poatan-to-headline/}} (born July 28, 1969) is an American businessman who is the president and [[chief executive officer]] (CEO) of the [[Ultimate Fighting Championship]] (UFC), a global [[mixed martial arts]] organization.{{Cite news|url=https://www.forbes.com/sites/dannyboice/2014/04/03/boxer-to-entrepreneur-how-dana-white-became-the-champ-of-mixed-martial-arts/#5886142e7e24|title=Boxer To Entrepreneur: How Dana White Became The Champ Of Mixed Martial Arts|last=Boice|first=Danny|work=[[Forbes]]|access-date=May 12, 2017}} In 2025, White's net worth was estimated at over {{USD|600 million|long=no}} by ''[[Forbes]]''.{{cite web|url=https://www.forbes.com/sites/mattcraig/2025/02/06/dana-white-interview-ufc-net-worth-donald-trump-power-slap/ |last=Craig |first=Matt |date=February 6, 2025 |title=Populist Capitalist: How The UFC's Dana White Epitomizes Business In The Trump Era |work=[[Forbes]] |access-date=December 25, 2025 |url-status=live |archive-url=https://web.archive.org/web/20250926122411/https://www.forbes.com/sites/mattcraig/2025/02/06/dana-white-interview-ufc-net-worth-donald-trump-power-slap/ |archive-date=September 26, 2025}}

Originally a manager for UFC fighters, White notified his friends, [[Frank Fertitta III|Frank]] and [[Lorenzo Fertitta]], about the opportunity to purchase the UFC. The Fertittas bought the promotion for $2 million in 2001 and appointed White as its president. As an attempt to popularize the brand and the sport, White co-created ''[[The Ultimate Fighter]]'' reality television series in 2004. The series was successful and led to growth for the UFC. White and the Fertittas continued to lead the UFC until 2016, when it was sold for $4 billion to a consortium led by [[WME-IMG]]. White remained president after the sale and was named CEO of the company in 2023 following a reorganization of the ownership structure into [[TKO Group Holdings]].

Originally a manager for UFC fighters, White notified his friends, [[Frank Fertitta III|Frank]] and [[Lorenzo Fertitta]], about the opportunity to purchase the UFC. The Fertittas bought the promotion for $2 million in 2001 and appointed White as its president. As an attempt to popularize the brand and the sport, White co-created ''[[The Ultimate Fighter]]'', a reality television series, in 2004. The series was successful and led to growth for the UFC. White and the Fertittas continued to lead the UFC until 2016, when it was sold for $4 billion to a consortium led by [[WME-IMG]]. White remained president after the sale and was named CEO of the company in 2023 following a reorganization of the ownership structure into [[TKO Group Holdings]].

Outside of the UFC, White runs [[Power Slap]], a [[Slapping (strike)#Slapping contests|slap fighting]] promotion he founded in 2022. [[Meta Platforms]] elected White to its board of directors in 2025. Also in 2025, White co-founded [[Zuffa Boxing]], a [[professional boxing]] organization of which he serves as promoter.

Outside of the UFC, White runs [[Power Slap]], a [[Slapping (strike)#Slapping contests|slap fighting]] promotion he founded in 2022. [[Meta Platforms]] elected White to its board of directors in 2025. Also in 2025, White co-founded [[Zuffa Boxing]], a [[professional boxing]] organization of which he serves as promoter.