The Briad Group

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'''The Briad Group''' is based in [[Livingston, New Jersey]] and operates restaurants, hotel chains, and an outdoor lifestyle shopping center.{{Cite web |title=The Briad Group - Crunchbase Company Profile & Funding |url=https://www.crunchbase.com/organization/the-briad-group |access-date=2026-04-25 |website=Crunchbase |language=en}} The Briad Group’s® entities are licensed franchisees for Wendy’s®, Marriott®, and Hilton® brands, among others.{{Cite web |title=The Briad Group BizSpotlight |url=https://www.bizjournals.com/newyork/press-release/detail/12113/The-Briad-Group |access-date=2026-04-25 |website=New York Business Journal |language=en-us}}

'''The Briad Group''' are based in [[Livingston, New Jersey]] with over 120 [[Franchising|franchise]] locations in the United States under the brands [[TGI Fridays]], [[Wendy's]], [[Marriott International|Marriott]], and [[Hilton Hotels|Hilton]]. The company was the #1 operator of TGI Fridays franchises.

==History==

==History==

The Briad Group was founded in October 1987 by Brad Honigfeld when he opened his first franchise of [[Steve's Ice Cream]]/[[Carnegie Deli]] in [[Princeton, New Jersey]]. The company opened a [[Roy Rogers Restaurants|Roy Rogers]] restaurant in [[North Brunswick Township, New Jersey]] in 1988 and continued to grow its restaurant business. In 1993, the company opened its first TGI Fridays restaurant in central New Jersey. After the success in its [[Casual Dining|casual-dining]] division, the company turned the attention to its [[Fast food restaurant|quick-service]] division. It discontinued Roy Rogers and started converting into Wendy's Old Fashioned Hamburgers.

The Briad Group was founded in October 1987 by Brad Honigfeld when he opened his first franchise of [[Steve's Ice Cream]]/[[Carnegie Deli]] in [[Princeton, New Jersey]]. The company opened a [[Roy Rogers Restaurants|Roy Rogers]] restaurant in [[North Brunswick Township, New Jersey]] in 1988 and continued to grow its restaurant business. In 1993, the company opened its first TGI Fridays restaurant in central New Jersey. After the success in its [[Casual Dining|casual-dining]] division, the company turned the attention to its [[Fast food restaurant|quick-service]] division. It discontinued Roy Rogers and started converting into Wendy's Old Fashioned Hamburgers.

In 1997, the company started its hotel business by becoming an operator of a Marriott hotel and a Hilton hotel in 2002. It has developed and operated under these two brands in a dozen of properties.

In 1997, the company started its hotel business by becoming an operator of a Marriott hotel and a Hilton hotel in 2002. It has developed and operated under these two brands in a dozen of properties.{{Cite web |title=Client Challenge |url=https://www.scribd.com/document/631493072/Who-are-briad |access-date=2026-04-25 |website=www.scribd.com}}

In 2020, the group sold its TGI Fridays properties.{{cite web |url=https://www.briad.com/history/ |title=History |website=briad.com |accessdate=2024-11-02}}

In 2020, the group sold its TGI Fridays properties.{{cite web |url=https://www.briad.com/history/ |title=History |website=briad.com |accessdate=2024-11-02}}

The company also started its construction division in 1993 to construct and remodel company's restaurants in order to reduce construction costs. The division expanded its scope to construct new hotels. In 2003, the company established Briad Construction Services, LLC to provide construction and development services for other companies.[http://www.briad.com/con_overview.htm Construction & Development] {{webarchive|url=https://web.archive.org/web/20100723224020/http://www.briad.com/con_overview.htm |date=2010-07-23 }}, ''The Briad Group'' - accessed January 9, 2010

The company also started its construction division in 1993 to construct and remodel company's restaurants in order to reduce construction costs. The division expanded its scope to construct new hotels. In 2003, the company established Briad Construction Services, LLC to provide construction and development services for other companies.[http://www.briad.com/con_overview.htm Construction & Development] {{webarchive|url=https://web.archive.org/web/20100723224020/http://www.briad.com/con_overview.htm |date=2010-07-23 }}, ''The Briad Group'' - accessed January 9, 2010

In November 2025, it was announced Circle K is expanding with two to four new convenience stores and mini travel centers annually in New York over the next several years through a development partnership between The Briad Group and Peachtree Group.{{Cite web |last=Nov. 20 |first=Rachel |last2=Gignac |date=11-20-2025 |title=Circle K to add new convenience stores, mini travel centers through Briad–Peachtree partnership |url=https://cspdailynews.com/company-news/circle-k-add-new-convenience-mini-travel-centers-through-briad-peachtree |url-status=live |access-date=04-25-2026 |website=CSP Daily News |language=en}}

==Rankings==

==Rankings==