|
[[File:Radio News Sep 1928 Cover.jpg|thumb|right|[[Television]] was still in its experimental phase in 1928, but the medium's potential to sell goods, services, and ideas was already predicted by this ''[[Radio News]]'' cover from that year.]] |
|
[[File:Radio News Sep 1928 Cover.jpg|thumb|right|[[Television]] was still in its experimental phase in 1928, but the medium's potential to sell goods, services, and ideas was already predicted by this ''[[Radio News]]'' cover from that year.]] |
|
A '''television advertisement''' (also called a '''commercial''', '''spot''', '''break''', '''advert''', or '''ad''') is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. [[advertising|Advertisers]] and [[marketing|marketers]] may refer to television commercials as '''TVCs'''.[{{cite book|last1=Mahfooz|first1=Yasser|last2=Mahfooz|first2=Faisal|chapter=8: Consumer Behavior Perspective for Fairness Creams: A Case of 'Fair & Lovely'|editor1-last=Jham|editor1-first=Vimi|title=Cases on Consumer-Centric Marketing Management|url=https://books.google.com/books?id=c92WBQAAQBAJ|series=Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series|location=Hershey, Pennsylvania|publisher=IGI Global|date=2013|page=99|isbn=9781466643581|access-date=November 4, 2016|quote=The association of achievement by lightening one's skin is a message conveyed in the TeleVision Commercial (TVC).] |
|
A '''television advertisement''' (also called a '''commercial''', '''spot''', '''break''', '''advert''', or '''ad''') is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. [[advertising|Advertisers]] and [[marketing|marketers]] may refer to television commercials as '''TVCs''',[{{cite book|last1=Mahfooz|first1=Yasser|last2=Mahfooz|first2=Faisal|chapter=8: Consumer Behavior Perspective for Fairness Creams: A Case of 'Fair & Lovely'|editor1-last=Jham|editor1-first=Vimi|title=Cases on Consumer-Centric Marketing Management|url=https://books.google.com/books?id=c92WBQAAQBAJ|series=Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series|location=Hershey, Pennsylvania|publisher=IGI Global|date=2013|page=99|isbn=9781466643581|access-date=November 4, 2016|quote=The association of achievement by lightening one's skin is a message conveyed in the TeleVision Commercial (TVC).] |
|
Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished.[{{cite magazine|last1=Luckerson|first1=Victor|title=Here's Exactly Why Watching TV Has Gotten So Annoying|url=https://time.com/96303/tv-commercials-increasing/|access-date=August 6, 2017|magazine=Time|date=May 12, 2014|archive-url=https://web.archive.org/web/20170814081226/http://time.com/96303/tv-commercials-increasing/|archive-date=August 14, 2017|url-status=live|df=mdy-all}}][{{cite news|last1=Flint|first1=Joe|title=TV networks load up on commercials|url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nielsen-advertising-study-20140510-story.html|access-date=August 6, 2017|work=Los Angeles Times|date=May 12, 2014|archive-url=https://web.archive.org/web/20170809063157/http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nielsen-advertising-study-20140510-story.html|archive-date=August 9, 2017|url-status=live|df=mdy-all}}] Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the [[history of television]].[{{cite news|last1=Steinberg|first1=Brian|title=If The 30-Second TV Ad Is Dying, TV Networks Are Helping To Kill It|url=https://variety.com/2016/tv/news/tv-advertising-tv-networks-kill-commercials-1201682729/|access-date=August 6, 2017|work=Variety|date=January 19, 2016|archive-url=https://web.archive.org/web/20170806222220/http://variety.com/2016/tv/news/tv-advertising-tv-networks-kill-commercials-1201682729/|archive-date=August 6, 2017|url-status=live|df=mdy-all}}] |
|
Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished.[{{cite magazine|last1=Luckerson|first1=Victor|title=Here's Exactly Why Watching TV Has Gotten So Annoying|url=https://time.com/96303/tv-commercials-increasing/|access-date=August 6, 2017|magazine=Time|date=May 12, 2014|archive-url=https://web.archive.org/web/20170814081226/http://time.com/96303/tv-commercials-increasing/|archive-date=August 14, 2017|url-status=live|df=mdy-all}}][{{cite news|last1=Flint|first1=Joe|title=TV networks load up on commercials|url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nielsen-advertising-study-20140510-story.html|access-date=August 6, 2017|work=Los Angeles Times|date=May 12, 2014|archive-url=https://web.archive.org/web/20170809063157/http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nielsen-advertising-study-20140510-story.html|archive-date=August 9, 2017|url-status=live|df=mdy-all}}] Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the [[history of television]].[{{cite news|last1=Steinberg|first1=Brian|title=If The 30-Second TV Ad Is Dying, TV Networks Are Helping To Kill It|url=https://variety.com/2016/tv/news/tv-advertising-tv-networks-kill-commercials-1201682729/|access-date=August 6, 2017|work=Variety|date=January 19, 2016|archive-url=https://web.archive.org/web/20170806222220/http://variety.com/2016/tv/news/tv-advertising-tv-networks-kill-commercials-1201682729/|archive-date=August 6, 2017|url-status=live|df=mdy-all}}] |
Like
0
Dislike
0
Love
0
Funny
0
Angry
0
Sad
0
Wow
0
