Stefan Michel
←Created page with ''''Stefan Michel''' is a Swiss professor of management at IMD in Lausanne, Switzerland, where he serves as Dean of Faculty and Research. == Early life and education == Michel earned an MBA and a doctorate from the University of Zurich, both summa cum laude.{{Cite web |title=Stefan Michel – Speaker Profile |url=https://www.meritsummit.com/speakers/...' New page
== Early life and education ==
Michel earned an [[Master of Business Administration|MBA]] and a doctorate from the [[University of Zurich]], both [[Latin honors|summa cum laude]].{{Cite web |title=Stefan Michel – Speaker Profile |url=https://www.meritsummit.com/speakers/preview/79/stefan-michel |website=MERIT Executive Education Summit}}{{Cite web |title=Stefan Michel |url=https://www.imd.org/faculty/professors/stefan-michel/ |website=IMD Business School}} He received the Best Dissertation Award from the Swiss Society for Market and Social Research in 1997.
== Career ==
Michel was a tenured Associate Professor of Global Marketing at [[Thunderbird School of Global Management]] in [[Arizona]], United States.{{Cite web |title=Top 50 Bestselling Case Authors 2023/24: No. 41 – Stefan Michel |url=https://www.thecasecentre.org/BestsellingAuthors/2024/41-StefanMichel |website=The Case Centre}} In 2008, he joined [[IMD Business School|IMD]] as Professor of Marketing and Service Management. He served as Dean of the [[Executive MBA|IMD Executive MBA]] program from 2014 to 2022 and was then appointed Dean of Faculty and Research.
From 2011 to 2023, he was a non-executive member of the [[board of directors]] of [[Bossard Group|Bossard Holding AG]] ([[SIX Swiss Exchange]]), where he served on the compensation committee.{{Cite web |title=Bossard Holding AG Annual Report 2022 |url=https://www.annualreports.com/HostedData/AnnualReportArchive/b/bossard-group_2022.pdf |format=PDF}} He is President of the Foundation Board of the GfM Gesellschaft für Marketing (Swiss Marketing Association).
== Research and publications ==
Michel has published in the ''[[Harvard Business Review]]'', ''[[MIT Sloan Management Review]]'', ''[[California Management Review]]'', and the ''[[Journal of the Academy of Marketing Science]]''.{{Cite journal |last=Michel |first=Stefan |title=Stefan Michel – Author Profile |url=https://rbr.business.rutgers.edu/author/stefan-michel |journal=Rutgers Business Review}} His ''Harvard Business Review'' article "Capture More Value" (October 2014) presented a framework of 15 value-capture strategies.{{Cite journal |last=Michel |first=Stefan |date=October 2014 |title=Capture More Value |url=https://hbr.org/2014/10/capture-more-value |journal=[[Harvard Business Review]]}} In 2024, he discussed the topic on the ''HBR On Strategy'' podcast.{{Cite web |date=October 2024 |title=Don't Just Create Value. Capture It. |url=https://hbr.org/podcast/2024/10/dont-just-create-value-capture-it |website=Harvard Business Review}}
He co-authored "Bill It, Kill It, or Keep It Free?" with Wolfgang Ulaga in the ''MIT Sloan Management Review'' (2018),{{Cite journal |last1=Michel |first1=Stefan |last2=Ulaga |first2=Wolfgang |date=2018 |title=Bill It, Kill It, or Keep It Free? |url=https://sloanreview.mit.edu/article/bill-it-kill-it-or-keep-it-free/ |journal=[[MIT Sloan Management Review]]}} and "Service-Logic Innovations: How to Innovate Customers, Not Products" with Stephen W. Brown and Andrew S. Gallan in the ''California Management Review'' (2008).{{Cite journal |last1=Michel |first1=Stefan |last2=Brown |first2=Stephen W. |last3=Gallan |first3=Andrew S. |date=Spring 2008 |title=Service-Logic Innovations: How to Innovate Customers, Not Products |url=https://journals.sagepub.com/doi/10.2307/41166445 |journal=[[California Management Review]] |volume=50 |issue=3 |doi=10.2307/41166445}}
Michel has authored 13 books, including ''Real Impact Marketing'' (3rd edition, 2022) with Lisa S. Duke,{{Cite web |title=Real Impact Marketing |url=https://www.amazon.com/Impact-Marketing-Marketing-Customer-Insights/dp/3907311035 |website=Amazon}} and edits the ''I by IMD Best Practice'' book series.{{Cite web |title=Best Practice Book Series for Business Leaders |url=https://www.imd.org/ibyimd/books/best-practice-book-series-for-business-leaders/ |website=IMD Business School}} He has written more than 40 [[Case study|case studies]] and has been ranked in [[The Case Centre]]'s top 50 bestselling case authors from 2020/21 through 2024/25.{{Cite web |title=Top 50 Bestselling Case Authors 2020/21: No. 42 – Stefan Michel |url=https://www.thecasecentre.org/BestsellingAuthors/2021/42-StefanMichel |website=The Case Centre}}{{Cite web |title=Top 50 Bestselling Case Authors 2021/22: No. 36 – Stefan Michel |url=https://www.thecasecentre.org/BestsellingAuthors/2022/36-StefanMichel |website=The Case Centre}}{{Cite web |title=Top 50 Bestselling Case Authors 2022/23: No. 45 – Stefan Michel |url=https://www.thecasecentre.org/BestsellingAuthors/2023/45-StefanMichel |website=The Case Centre}} In 2025, he won The Case Centre's Outstanding Case Writer competition for "AMAG: Creating Its Own Future in a Disrupted Automotive Industry."{{Cite web |date=24 February 2025 |title=Winners announced – The Case Centre's 35th global Awards and Competitions |url=https://blog.efmdglobal.org/2025/02/24/winners-announced-the-case-centres-35th-global-awards-and-competitions/ |website=EFMD Global Blog}}
== Awards and honours ==
* Best Dissertation Award, Swiss Society for Market and Social Research, 1997.
* Best Paper Award in Marketing Strategy, [[American Marketing Association]] Winter Educators' Conference, 2005.
* Best Paper Award, 10th Research Seminar in Services Management, La Londe, 2008.
* Emerald Literati Award for Best Paper of the Year, ''Journal of Service Management'', 2009 and 2010.
* John Molson MBA International Case Writing Competition prize, 2017.
* John Molson MBA International Case Writing Competition, second prize, 2024.{{Cite web |title=Four IMD cases recognized in the John Molson MBA International Case Writing Competition |url=https://www.imd.org/news/organizational-change/four-imd-cases-recognized-in-the-john-molson-mba-international-case-writing-competition/ |website=IMD Business School}}
* Outstanding Case Writer Prize, [[The Case Centre]], 2025.
== Bibliography ==
=== Books ===
* ''Marketing: Eine praxisorientierte Einführung mit zahlreichen Beispielen'' (with Karin Oberholzer Michel, 2006; 8th edition 2020) ISBN 978-3715598857
* ''Real Impact Marketing: Create a 1-Page Marketing Plan with Better Customer Insights'' (with Lisa S. Duke, 2014; 3rd edition 2022) ISBN 978-3907311035
* ''I by IMD's Best Practice in Leadership'' (editor, 2025) ISBN 978-2940485819
* ''I by IMD's Best Practice in Strategy'' (editor, with Michael Watkins, 2025) ISBN 978-2940485833
* ''I by IMD's Best Practice in Sustainable Business Transformation'' (editor, with Julia Binder, 2025) ISBN 978-2940485857
* ''I by IMD's Best Practice in Governance'' (editor, 2025) ISBN 978-2940485871
=== Selected articles ===
* Michel, S. (2001). "Analyzing service failures and recoveries: a process approach". ''International Journal of Service Industry Management'', 12(1), 20–33.
* Michel, S., Brown, S. W., & Gallan, A. S. (2008). "An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic". ''[[Journal of the Academy of Marketing Science]]'', 36(1), 54–66.
* Michel, S., Brown, S. W., & Gallan, A. S. (2008). "Service-Logic Innovations: How to Innovate Customers, Not Products". ''[[California Management Review]]'', 50(3), 49–65.
* Michel, S., Vargo, S. L., & Lusch, R. F. (2008). "Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann". ''[[Journal of the Academy of Marketing Science]]'', 36(1), 152–155.
* Michel, S., Bowen, D., & Johnston, R. (2009). "Why service recovery fails: Tensions among customer, employee, and process perspectives". ''Journal of Service Management'', 20(3), 253–273.
* Rubalcaba, L., Michel, S., Sundbo, J., Brown, S. W., & Reynoso, J. (2012). "Shaping, organizing, and rethinking service innovation: a multidimensional framework". ''Journal of Service Management'', 23(5), 696–715.
* Michel, S. (2014). "Capture More Value". ''[[Harvard Business Review]]'', October 2014.
* Michel, S. & Ulaga, W. (2018). "Bill It, Kill It, or Keep It Free?". ''[[MIT Sloan Management Review]]'', 60(1).
== References ==
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