Siam Sport Syndicate

{{Short description|Thai sports media company}}
{{Use dmy dates|date=April 2026}}

{{Infobox company
| name = Siam Sport Syndicate Public Company Limited
| native_name = บริษัท สยามสปอร์ต ซินดิเคท จำกัด (มหาชน)
| industry = [[Mass media]]
| founded = 1973
| founder = Ravi Lohtong
| headquarters = [[Bangkok]], [[Thailand]]
| key_people = Wiluck Lohtong (Chairman)
| products = Newspapers, magazines, broadcasting, digital media
| website = {{URL|https://www.siamsport.co.th}}
}}

'''Siam Sport Syndicate Public Company Limited''' is a Thai [[mass media]] company specialising in sports and entertainment content. Founded in 1973 by Ravi Lohtong, the company has been one of the major sports media organisations in Thailand, operating across print, broadcast, and digital platforms.{{cite news
|title=Siam Sport to broadcast EPL games
|url=https://www.bangkokpost.com/business/general/1307519/siam-sport-to-broadcast-epl-games
|work=Bangkok Post
|date=17 August 2017
|access-date=25 April 2026
}}

== History ==
The company originated as a publishing business producing sports [[Magazine|magazines]] before expanding into printing and daily [[Newspaper|newspaper]] publishing.{{cite web
|url=https://www.siamsportprint.com/about-us/
|title=เกี่ยวกับบริษัท
|trans-title=About the company
|language=th
|access-date=25 April 2026
}} It was restructured as Siam Sport Syndicate Company Limited in 1990 and subsequently listed on the [[Stock Exchange of Thailand]] in 1995.

Over time, the company diversified into [[television production]], [[radio broadcasting]], and [[digital media]], becoming a multi-platform sports media group in Thailand. However, facing industry-wide shifts towards online media, the company ceased the print publication of its flagship newspaper, ''Siam Sport Daily'', in August 2023, fully transitioning its focus to digital platforms.{{cite news
|title=Siamsport Daily stops printing
|url=https://www.bangkokpost.com/business/general/2638711/siamsport-daily-stops-printing
|work=Bangkok Post
|date=30 August 2023
|access-date=25 April 2026
}}

== Operations ==
Siam Sport operates across multiple sectors of the media industry, including:
* [[Digital media]] and online platforms
* [[Broadcasting rights]] and sports television
* Print media (magazines and formerly newspapers)

The company has historically been a key player in sports broadcasting rights within Thailand. Most notably, it previously held the domestic broadcasting rights for major international [[Association football|football]] competitions, including the [[English Premier League]].

== Football involvement ==
Siam Sport has been heavily associated with Thai professional football. Founder Ravi Lohtong and other executives linked to the company have historically maintained close ties and management involvement with [[Muangthong United F.C.|Muangthong United]], a prominent club in [[Thai League 1]].

== Legal disputes ==
The company has been involved in legal disputes with the [[Football Association of Thailand]] (FAT) regarding media and broadcasting rights. In 2021, a Thai court ordered the FAT to pay approximately 450 million [[Thai baht|baht]] in compensation to Siam Sport over a [[breach of contract]] dispute.{{cite news
|title=FAT ordered to pay Siam Sport B450m
|url=https://www.bangkokpost.com/sports/2149455/fat-ordered-to-pay-siam-sport-b450m
|work=Bangkok Post
|date=16 July 2021
|access-date=25 April 2026
}}

== Publications ==
Siam Sport has produced several highly influential sports publications in Thailand, including:
* ''Siam Sport Daily'' (ceased print in 2023)
* ''Star Soccer''
* ''Sport Pool''
* ''Siam Dara''

== See also ==
* [[Mass media in Thailand]]
* [[List of newspapers in Thailand]]

== References ==
{{Reflist}}

== External links ==
* {{Official website|https://www.siamsport.co.th}}

[[Category:Mass media companies of Thailand]]
[[Category:Companies established in 1973]]
[[Category:Companies listed on the Stock Exchange of Thailand]]