Nameplate (publishing)

Nameplate (publishing)

← Previous revision Revision as of 19:15, 21 April 2026
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[[File:Daily Record logo.svg|thumb|Masthead of ''Daily Record'' features a rampant [[Lion (heraldry)|lion]] to the right of the word "Daily"]]
[[File:Daily Record logo.svg|thumb|Masthead of ''Daily Record'' features a rampant [[Lion (heraldry)|lion]] to the right of the word "Daily"]]


The '''nameplate''' (American English) or '''masthead''' (British English)[https://image.guardian.co.uk/sys-files/Guardian/documents/2011/08/26/EducCentNewsterminology.pdf The Guardian: ''Newspaper terminology''] Linked 2013-06-16[https://image.guardian.co.uk/sys-files/Guardian/documents/2011/08/26/EducCentNewsterminology.pdf ''Newspaper terminology'' Archived pdf at WebCitation.] of a [[newspaper]] or [[periodical]] is its designed title as it appears on the front page or cover.{{Cite web|url=https://www.oed.com/|title=masthead, n.|date=December 2019|website=OED Online|publisher=Oxford University Press|url-status=dead|archive-url=https://web.archive.org/web/20191226130007/https://www.oed.com/|archive-date=December 26, 2019|access-date=February 26, 2020}} Another very common term for it in the newspaper industry is "the flag". It is part of the publication's [[brand]]ing, with a specific [[font]] and, usually, color. It may include other details besides the name, such as [[Dingbat|ornamentation]], a [[Subtitle (titling)|subtitle]], or [[motto]]. For example, the masthead of ''[[The Times]]'' of London includes the [[Royal coat of arms of the United Kingdom|British Royal Arms]] between the words "The" and "Times". Another example is the masthead of ''[[Daily Record (Scotland)|Daily Record]]'' of Scotland, which includes an [[Lion (heraldry)|ornamental lion]] in the "rampant" [[Attitude (heraldry)|attitude]] to the right of the word "Daily".
The '''nameplate''' ([[American English]]) or '''masthead''' ([[British English]])[https://image.guardian.co.uk/sys-files/Guardian/documents/2011/08/26/EducCentNewsterminology.pdf The Guardian: ''Newspaper terminology''] Linked 2013-06-16[https://image.guardian.co.uk/sys-files/Guardian/documents/2011/08/26/EducCentNewsterminology.pdf ''Newspaper terminology'' Archived pdf at WebCitation.] of a [[newspaper]] or [[periodical]] is its designed title as it appears on the front page or cover.{{Cite web|url=https://www.oed.com/|title=masthead, n.|date=December 2019|website=OED Online|publisher=Oxford University Press|url-status=dead|archive-url=https://web.archive.org/web/20191226130007/https://www.oed.com/|archive-date=December 26, 2019|access-date=February 26, 2020}} Another very common term for it in the newspaper industry is "the flag". It is part of the publication's [[brand]]ing, with a specific [[font]] and, usually, color. It may include other details besides the name, such as [[Dingbat|ornamentation]], a [[Subtitle (titling)|subtitle]], or [[motto]]. For example, the masthead of ''[[The Times]]'' of London includes the [[Royal coat of arms of the United Kingdom|British Royal Arms]] between the words "The" and "Times". Another example is the masthead of ''[[Daily Record (Scotland)|Daily Record]]'' of Scotland, which includes an [[Lion (heraldry)|ornamental lion]] in the "rampant" [[Attitude (heraldry)|attitude]] to the right of the word "Daily".


== See also ==
== See also ==