Micromax Informatics

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Micromax Informatics

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'''h Informatics''' is an Indian multinational manufacturer of [[consumer electronics]] and [[home appliance]]s, headquartered in [[Gurgaon]].{{cite news|title=Micromax becomes number one mobile phone company in India|url=http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|access-date=5 August 2014|work=Patrika Group|issue=5 August 2014|url-status=dead|archive-url=https://web.archive.org/web/20140808054045/http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|archive-date=8 August 2014|df=dmy-all}} It was established in March 2000 as an [[technology company|IT software company]] operating in [[embedded system]]s. It entered the [[mobile phone]] business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India.
'''Micromax Informatics''' is an Indian multinational manufacturer of [[consumer electronics]] and [[home appliance]]s, headquartered in [[Gurgaon]].{{cite news|title=Micromax becomes number one mobile phone company in India|url=http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|access-date=5 August 2014|work=Patrika Group|issue=5 August 2014|url-status=dead|archive-url=https://web.archive.org/web/20140808054045/http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|archive-date=8 August 2014|df=dmy-all}} It was established in March 2000 as an [[technology company|IT software company]] operating in [[embedded system]]s. It entered the [[mobile phone]] business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India.


In 2014, Micromax was the [[Mobile phone#By manufacturer|tenth largest smartphone vendor]] in the world.{{cite press release|url=http://www.livemint.com/Consumer/NJWeTcXovj8YC7d7VN2TSN/Micromax-worlds-10th-largest-mobile-phone-brand-in-Q1-Gart.html|title=Micromax world's 10th largest mobile phone brand in Q1: Gartner|author=PTI|work=Livemint|access-date=17 September 2015}} In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market.{{Cite news|url=https://www.reuters.com/article/us-micromax-management/indias-micromax-once-a-rising-star-struggles-idUSKCN0WF00M|title=India's Micromax, once a rising star, struggles|date=13 March 2016|work=Reuters|access-date=2017-09-06}} The company also owns YU Televentures, which sells its products under the brand name YU.{{Cite web|url=http://yuplaygod.com/|title=Official website of YU| website=YuPlayGod |language=en |access-date=2017-09-06}}
In 2014, Micromax was the [[Mobile phone#By manufacturer|tenth largest smartphone vendor]] in the world.{{cite press release|url=http://www.livemint.com/Consumer/NJWeTcXovj8YC7d7VN2TSN/Micromax-worlds-10th-largest-mobile-phone-brand-in-Q1-Gart.html|title=Micromax world's 10th largest mobile phone brand in Q1: Gartner|author=PTI|work=Livemint|access-date=17 September 2015}} In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market.{{Cite news|url=https://www.reuters.com/article/us-micromax-management/indias-micromax-once-a-rising-star-struggles-idUSKCN0WF00M|title=India's Micromax, once a rising star, struggles|date=13 March 2016|work=Reuters|access-date=2017-09-06}} The company also owns YU Televentures, which sells its products under the brand name YU.{{Cite web|url=http://yuplaygod.com/|title=Official website of YU| website=YuPlayGod |language=en |access-date=2017-09-06}}
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