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'''Malabar''' is a French brand of [[chewing gum]], launched in 1958 by [[Kréma]]. It is since 2017 owned by [[Eurazeo]]. |
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'''Malabar''' is a French brand of [[chewing gum]], launched in 1958 by [[Kréma]]. It is since 2017 owned by [[Carambar & Co]]. |
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Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the mascot Mr. Malabar, a blond man wearing a yellow jersey emblazoned with an M surrounded by a red oval, came to represent the brand. The figure, created by designer [[Jean-René Le Moing]][{{cite web | url=https://www.lambiek.net/artists/l/le_moing_jean_rene.htm?lan=english | title=Jean-René Le Moing | publisher=Lambiek | date=24 December 2019 | accessdate=14 November 2024 | last=Malabar | first=Franck | quote=He created the mascot of the gum brand Malabar in 1969, and drew 198 pantomime comic strips with the character.}}][{{cite web | url=https://www.mr-malabar.fr/dessinateurs_lemoing.html | title=Jean René LE MOING | accessdate=14 November 2024 | language=fr}}] and later updated and maintained by [[Jean-Claude Poirier]],[{{cite web | url=https://kultt.fr/malabar-histoire-marque-culte/ | title=Malabar: l’histoire d’une marque française devenue culte | publisher=KULTT | date=1 July 2022 | accessdate=14 November 2024 | author=Agathe | language=fr | quote=Dans les années 80, c’est le dessinateur Jean-Claude Poirier (Supermatou) qui se charge de faire vivre les aventures de Mr Malabar à travers des petites BD et des pages A4 publicitaires. | trans-quote=In the 1980s, it was the cartoonist Jean-Claude Poirier (Supermatou) who took charge of bringing the adventures of Mr. Malabar to life through small comics and advertising pages.}}] is no longer the central part of the gum's advertisements but is still present on its packages.[{{cite web | archive-date=29 September 2022 | archive-url=https://web.archive.org/web/20220929212652/http://www.la-veilleuse-graphique.fr/2011/03/17/la-mascotte-de-malabar-remplace-par-un-chat/ | url=http://www.la-veilleuse-graphique.fr/2011/03/17/la-mascotte-de-malabar-remplace-par-un-chat | title=La mascotte de Malabar remplacé par un chat? | date=17 March 2011 | accessdate=14 November 2024 | author=LaVeilleuseGraphique | language=fr | url-status=dead | quote=Le célèbre chewing-gum rose par lequel des milliers d’enfants ont appris à faire des bulles depuis des dizaines d’années à décidé que sa mascotte était dépassée et l’a remplacée par … un chat. | trans-quote=The famous pink chewing gum by which thousands of children have been learning to bubble for decades to decide that its mascot was overwhelmed and replaced it with ... a cat.}}]{{better source needed|date=November 2024}} |
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Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the mascot Mr. Malabar, a blond man wearing a yellow jersey emblazoned with an M surrounded by a red oval, came to represent the brand. The figure, created by designer [[Jean-René Le Moing]][{{cite web | url=https://www.lambiek.net/artists/l/le_moing_jean_rene.htm?lan=english | title=Jean-René Le Moing | publisher=Lambiek | date=24 December 2019 | accessdate=14 November 2024 | last=Malabar | first=Franck | quote=He created the mascot of the gum brand Malabar in 1969, and drew 198 pantomime comic strips with the character.}}][{{cite web | url=https://www.mr-malabar.fr/dessinateurs_lemoing.html | title=Jean René LE MOING | accessdate=14 November 2024 | language=fr}}] and later updated and maintained by [[Jean-Claude Poirier]],[{{cite web | url=https://kultt.fr/malabar-histoire-marque-culte/ | title=Malabar: l’histoire d’une marque française devenue culte | publisher=KULTT | date=1 July 2022 | accessdate=14 November 2024 | author=Agathe | language=fr | quote=Dans les années 80, c’est le dessinateur Jean-Claude Poirier (Supermatou) qui se charge de faire vivre les aventures de Mr Malabar à travers des petites BD et des pages A4 publicitaires. | trans-quote=In the 1980s, it was the cartoonist Jean-Claude Poirier (Supermatou) who took charge of bringing the adventures of Mr. Malabar to life through small comics and advertising pages.}}] is no longer the central part of the gum's advertisements but is still present on its packages.[{{cite web | archive-date=29 September 2022 | archive-url=https://web.archive.org/web/20220929212652/http://www.la-veilleuse-graphique.fr/2011/03/17/la-mascotte-de-malabar-remplace-par-un-chat/ | url=http://www.la-veilleuse-graphique.fr/2011/03/17/la-mascotte-de-malabar-remplace-par-un-chat | title=La mascotte de Malabar remplacé par un chat? | date=17 March 2011 | accessdate=14 November 2024 | author=LaVeilleuseGraphique | language=fr | url-status=dead | quote=Le célèbre chewing-gum rose par lequel des milliers d’enfants ont appris à faire des bulles depuis des dizaines d’années à décidé que sa mascotte était dépassée et l’a remplacée par … un chat. | trans-quote=The famous pink chewing gum by which thousands of children have been learning to bubble for decades to decide that its mascot was overwhelmed and replaced it with ... a cat.}}]{{better source needed|date=November 2024}} |
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The brand was purchased by [[Cadbury|Cadbury-Schweppes]] in 2000 from [[Kraft Foods]].[{{cite news|url=https://www.lesechos.fr/2000/05/cadbury-schweppes-achete-hollywood-et-les-bonbons-krema-744723|title=Cadbury Schweppes buys Hollywood and Kréma sweets|newspaper=Les Echos|date=25 May 2000}}] In 2016, the brands [[Carambar]], [[Terry's]], Kréma, [[La Pie qui Chante]], [[Malabar (chewing gum)|Malabar]], [[Vichy Pastilles]], [[Chocolat Suchard|Suchard]] chocolates, and [[Chocolat Poulain|Poulain]] chocolate were acquired by Eurazeo from [[Mondelez International]] with the brands subsequently being grouped under the brand name [[Carambar & Co]] to create a new confectionery group.[{{cite web|url=https://www.just-food.com/news/carambar-co-enters-exclusive-merger-talks-for-confectionery-counterpart-lutti_id139964.aspx|title=Carambar & Co enters exclusive merger talks for confectionery counterpart Lutti |publisher=just-food.com |date=31 August 2018 |access-date=12 December 2018}}][{{cite web |url=https://www.just-food.com/news/carambar-co-completes-plant-centralisation-after-eur35m-investment_id140493.aspx |title=Carambar & Co completes plant centralisation after EUR35 investment |publisher=just-food.com |date=22 November 2018 |access-date=4 June 2020}}] |
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