Landing page
Added citation for cloud computing enabling landing page startups (Gartner)
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== Origin and evolution == |
== Origin and evolution == |
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Landing pages originated with the IT departments of [[Microsoft]] in late 2003 in response to poor online sales of [[Microsoft Office|Office]].{{cite news |url=https://www.wsj.com/articles/SB106826804064340400 |title=Microsoft Rethinks Online-Sales Strategy |newspaper=The Wall Street Journal |date=2003-11-07 |access-date=2026-04-16}} The process was tedious and time-consuming. As a result, in 2009, several startups, including [[Unbounce]], were formed to simplify and streamline the process. The rise of [[cloud computing]] and [[e-commerce]] around 2009 provided ideal conditions for these startups to flourish.{{ |
Landing pages originated with the IT departments of [[Microsoft]] in late 2003 in response to poor online sales of [[Microsoft Office|Office]].{{cite news |url=https://www.wsj.com/articles/SB106826804064340400 |title=Microsoft Rethinks Online-Sales Strategy |newspaper=The Wall Street Journal |date=2003-11-07 |access-date=2026-04-16}} The process was tedious and time-consuming. As a result, in 2009, several startups, including [[Unbounce]], were formed to simplify and streamline the process. The rise of [[cloud computing]] and [[e-commerce]] around 2009 provided ideal conditions for these startups to flourish.{{cite web |url=https://www.gartner.com/en/documents/1397514 |title=Cloud Computing: Key Initiative Overview |website=Gartner |date=2009 |access-date=2026-04-16}} Since then the customer requirements changed, requesting integrations with other solutions such as [[email marketing]], lead nurturing and [[customer relationship management]] systems. |
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===Typical format=== |
===Typical format=== |
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