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Upton did not trademark the character. Recognising a large and profitable market, many toy companies took advantage of the popularity of the books and manufactured versions of the doll, while other writers and illustrators took equal advantage, many changing the nature of the series. In 1910, John Robertson of the jam manufacturing family [[Robertson's|James Robertson & Sons]] decided it should be the company's mascot, which it remained until 2002. |
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Upton did not trademark the character. Recognising a large and profitable market, many toy companies took advantage of the popularity of the books and manufactured versions of the doll, while other writers and illustrators took equal advantage, many changing the nature of the series. In 1910, John Robertson of the jam manufacturing family [[Robertson's|James Robertson & Sons]] decided it should be the company's mascot, which it remained until 2002. |
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The prolific [[Enid Blyton]] chose to depict golliwogs in a number of her stories as naughty individuals. Other authors took a similar tack.[{{cite web|url=http://www.golliwogg.co.uk/racism.htm |title=Golliwogg and Co, UK |publisher=Golliwogg.co.uk |date= |access-date=7 August 2012}}] The name "golliwog" came to be used as a degrading term for anyone who was not white-skinned, and new origins were suggested for the word. Upton despaired: "I am frightened when I read the fearsome etymology some deep, dark minds can see in his name."[{{cite web|url=http://www.timesonline.co.uk/tol/news/uk/article5671902.ece |archive-url=https://web.archive.org/web/20100107015216/http://www.timesonline.co.uk/tol/news/uk/article5671902.ece |url-status=dead |archive-date=7 January 2010 |title=]TimesOnline |publisher=TimesOnline |date=13 March 2012 |access-date=7 August 2012}} |
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The prolific [[Enid Blyton]] chose to depict golliwogs in a number of her stories as naughty individuals. Other authors took a similar tack.[{{cite web|url=http://www.golliwogg.co.uk/racism.htm |title=Golliwogg and Co, UK |publisher=Golliwogg.co.uk |date= |access-date=7 August 2012}}] The name "golliwog" came to be used as a degrading term for anyone who was not white-skinned, and new origins were suggested for the word. Upton despaired: "I am frightened when I read the fearsome etymology some deep, dark minds can see in his name."[{{cite web|url=http://www.timesonline.co.uk/tol/news/uk/article5671902.ece |archive-url=https://web.archive.org/web/20100107015216/http://www.timesonline.co.uk/tol/news/uk/article5671902.ece |url-status=dead |archive-date=7 January 2010 |title=Golliwogs: how a chivalrous hero became an unwitting symbol of racism |publisher= |date=6 February 2009 |access-date=7 August 2012|last=Low|first=Valentine|author-link=Valentine Low|website=[[The Times]]}}] |
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