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#REDIRECT [[Draft:Prime Focus Limited]] |
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#REDIRECT [[Draft:Prime Focus Limited]] |
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'''Prime Focus Limited''' '''(PFL)''' is an Indian multinational media and entertainment company that provides [[Visual effects|visual effects (VFX)]] and [[Computer animation|animation]] services, [[post-production]] services, production and financing of content, AI technology solutions, and other technical and creative services to the film, broadcast, advertising, and themed entertainment industries globally.[{{Cite web |last=MatrixBCG |date=2025-08-06 |title=What is Sales and Marketing Strategy of Prime Focus Company? |url=https://matrixbcg.com/blogs/marketing-strategy/primefocusltd |access-date=2026-04-22 |website=MatrixBCG |language=en}}] |
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The company operates globally through subsidiaries including '''[[DNEG]]''', '''Brahma AI''' and '''Prime Focus Studios'''. |
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Prime Focus Limited is headquartered in [[Mumbai]] with 23 locations across [[North America]], [[Europe]], and [[Australia]].[{{Cite web |date=1997 |title=Dealroom.co {{!}} Prime Focus company information, funding & investors |url=https://app.dealroom.co/companies/undefined/companies/prime_focus |access-date=2026-04-22 |website=Dealroom.co |language=en}}] |
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== '''History''' == |
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'''Prime Focus Limited (PFL)''' was founded in '''1997''' by '''[[Namit Malhotra]]''' in Mumbai, India.[{{Cite web |last=Kay |first=Jeremy |title=Namit Malhotra, Prime Focus |url=https://www.screendaily.com/features/namit-malhotra-prime-focus/5059973.article |access-date=2026-04-22 |website=Screen |language=en}}] The company began as a post-production services provider for television programming, advertising, and music videos, before expanding into feature films in the Indian market.[{{Cite web |title=History of Prime Focus Ltd., Company |url=https://www.goodreturns.in/company/prime-focus/history.html#1776882600 |access-date=2026-04-22 |website=Goodreturn |language=en}}] |
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Prime Focus introduced several post-production technologies in India, including digital intermediate workflows, film scanning and recording services, and motion control systems.[{{Cite web |title=With technology, Indian filmmakers will be able to deliver experiences like any other film in the world: Namit Malhotra |url=https://www.forbesindia.com/article/leadership/with-technology-indian-filmmakers-will-be-able-to-deliver-experiences-like-any-other-film-in-the-world-namit-malhotra/93852/1 |access-date=2026-04-22 |website=www.forbesindia.com |language=en}}] The company also entered into visual effects production, co producing its first VFX feature film in 2004. |
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In 2006, Prime Focus Limited completed an [[Initial public offering|Initial Public Offering]] (IPO) and was listed on the Bombay Stock Exchange and the National Exchange of India. |
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That same year, Prime Focus acquired UK-based post-production company VTR plc which was its first major overseas acquisition. The company then expanded into North America through acquisitions in the United States and Canada.[{{Cite web |title=Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content |url=https://www.brahma.io/news/prime-focus-technologies-and-metaphysic-unite-as-brahma-ai-the-future-of-enterprise-media-and-content |access-date=2026-04-22 |website=www.brahma.io |language=en}}] |
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In 2009, Prime Focus launched Prime Focus Technologies, introducing the CLEAR platform for cloud-based content management and workflows.[{{Cite web |last=AI |first=BRAHMA |title=Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content |url=https://www.prnewswire.com/news-releases/prime-focus-technologies-and-metaphysic-unite-as-brahma-ai-the-future-of-enterprise-media-and-content-302613167.html |access-date=2026-04-22 |website=www.prnewswire.com |language=en}}][{{Cite web |title=Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content |url=https://www.brahma.io/news/prime-focus-technologies-and-metaphysic-unite-as-brahma-ai-the-future-of-enterprise-media-and-content |access-date=2026-04-22 |website=www.brahma.io |language=en}}] |
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=== '''Acquisition of Double Negative (DNEG)''' === |
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In 2014, Prime Focus merged its international operations with London-based visual effects studio Double Negative.[{{Cite news |title=DNEG Enters into MOU to Acquire Prime Focus Technologies’ Business |url=https://www.businesswire.com/news/home/20230413005181/en/DNEG-Enters-into-MOU-to-Acquire-Prime-Focus-Technologies-Business |archive-url=http://web.archive.org/web/20250724093445/https://www.businesswire.com/news/home/20230413005181/en/DNEG-Enters-into-MOU-to-Acquire-Prime-Focus-Technologies-Business |archive-date=2025-07-24 |access-date=2026-04-22 |language=en}}] Following the merger, the company rebranded as '''[[DNEG]]''' and continued to operate as a subsidiary of Prime Focus Limited.[{{Cite web |date=2024 |title=UK film tech group DNEG valued at $2bn after Abu Dhabi fundraising |url=https://www.ft.com/content/49efdfb8-e656-4ed0-a0f8-04ff3aa53849 |website=Financial Times}}] |
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== '''Recent Developments''' == |
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In 2021, Prime Focus received a $250 million investment from [[Novator Partners|Novator Capital Advisors]].[{{Cite web |last=Ramachandran |first=Naman |date=2025-05-02 |title=Prime Focus Group Inks $400 Million Deal for Mumbai Entertainment Hub |url=https://variety.com/2025/film/news/prime-focus-400-million-deal-mumbai-entertainment-hub-1236384911/ |access-date=2026-04-22 |website=Variety |language=en-US}}] |
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Prime Focus Studios was established as the production arm of the group, with projects across film, television, and gaming.[{{Cite web |last=AI |first=BRAHMA |title=Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content |url=https://www.prnewswire.com/news-releases/prime-focus-technologies-and-metaphysic-unite-as-brahma-ai-the-future-of-enterprise-media-and-content-302613167.html |access-date=2026-04-22 |website=www.prnewswire.com |language=en}}] The company has also expanded into artificial intelligence through the launch of Brahma AI in 2024, following the integration of Prime Focus Technologies, Metaphysic, and DNEG technology.[{{Cite web |last=Whittock |first=Jesse |date=2025-05-02 |title=Prime Focus Group To Build $400M Entertainment Hub In Heart Of Bollywood |url=https://deadline.com/2025/05/prime-focus-entertainment-hub-mumbai-bollywood-1236383925/ |access-date=2026-04-22 |website=Deadline |language=en-US}}] |
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