Draft:Matt Levine

DRAFT: Matthew (Matt) Levine '''{{[[Template:Welcome|subst:Welcome]]}}'''

DRAFT: Matthew (Matt) Levine '''{{[[Template:Welcome|subst:Welcome]]}}'''

Matthew Arnold Levine (born February 18, 1939) is a American sports marketing executive. He gained recognition for his work with the [[Golden State Warriors|Golden State Warriors,]]{{cite book |last1=Mullin |first1=Bernard J. |title=Sport Marketing |last2=Hardy |first2=Stephen |last3=Sutton |first3=William A. |date=April 22, 2026 |publisher=Human Kinetics |year=2007 |isbn=978-0-7360-6052-3 |edition=3rd |page=13}} [[Oakland Athletics]],{{cite journal |last=Kornspan |first=Alan S. |year=2017 |title=The Utilization of Statistical Data by the Chicago White Sox Organization: A Historical Analysis |url=https://muse.jhu.edu/article/669010 |journal=NINE: A Journal of Baseball History and Culture |volume=26 |issue=1 |pages=18–39 |doi=10.1353/nin.2017.0021 |access-date=2026-04-22}} [[San Jose Sharks]], and others in the 1970s, 80s, and 90s. Levine is noted for applying packaged-goods marketing techniques to professional sports.{{cite book |last1=Mullin |first1=Bernard J. |title=Sport Marketing |last2=Hardy |first2=Stephen |last3=Sutton |first3=William A. |date=April 22, 2026 |publisher=Human Kinetics |year=2007 |isbn=978-0-7360-6052-3 |edition=3rd |page=17}} In the 1980s, while with Warriors, he is most often credited with developing the Audience Audit,{{cite book |last1=Lee |first1=Don |url=https://api.pageplace.de/preview/DT0400.9781000203097_A39737522/preview-9781000203097_A39737522.pdf |title=Sport Business in the United States: Contemporary Perspectives |last2=Cottingham |first2=Michael |last3=Powers |first3=Samantha |last4=Maeng |first4= |date= |publisher=Springer |year=2021 |isbn=978-0-367-52840-9 |pages=4 |chapter=Management and Marketing of Sports |access-date=2026-04-22}} which formalizing customer research in sport by capturing demographic, psychographic, and geographic data about spectators. Later he worked on Sports Team Analysis and Tracking Systems (STATS Inc.) with sabermetrician Dick Cramer. {{cite web |date=2015-03-24 |title=Henry Chadwick Award: Dick Cramer |url=https://sabr.org/journal/article/henry-chadwick-award-dick-cramer/ |access-date=March 9, 2026 |website=Society for American Baseball Research}} His is company Pacific Select Corp, was involved in introducing music videos that combined professional athletes with popular music. Sport Marketing Quarterly referred to him as “the father of modern sports marketing”. {{cite journal |last=Hardy |first=Stephen |date=1996 |title=NAME: Matt Levine |url=https://doi.org/10.1177/106169349600500301 |journal=Sport Marketing Quarterly |volume=5 |issue=3 |pages=49–56 |doi=10.1177/106169349600500301 |access-date=2026-04-22}}

Matthew Arnold Levine (born February 18, 1939) is a American sports marketing executive. He gained recognition for his work with the [[Golden State Warriors|Golden State Warriors,]]{{cite book |last1=Mullin |first1=Bernard J. |title=Sport Marketing |last2=Hardy |first2=Stephen |last3=Sutton |first3=William A. |date=April 22, 2026 |publisher=Human Kinetics |year=2007 |isbn=978-0-7360-6052-3 |edition=3rd |page=13}} [[Oakland Athletics]],{{cite journal |last=Kornspan |first=Alan S. |year=2017 |title=The Utilization of Statistical Data by the Chicago White Sox Organization: A Historical Analysis |url=https://muse.jhu.edu/article/669010 |journal=NINE: A Journal of Baseball History and Culture |volume=26 |issue=1 |pages=18–39 |doi=10.1353/nin.2017.0021 |access-date=2026-04-22}} [[San Jose Sharks]], and others in the 1970s, 80s, and 90s. Levine is noted for applying packaged-goods marketing techniques to professional sports.{{cite book |last1=Mullin |first1=Bernard J. |title=Sport Marketing |last2=Hardy |first2=Stephen |last3=Sutton |first3=William A. |date=April 22, 2026 |publisher=Human Kinetics |year=2007 |isbn=978-0-7360-6052-3 |edition=3rd |page=17}} He is credited with developing the Audience Audit,{{cite book |last1=Lee |first1=Don |url=https://api.pageplace.de/preview/DT0400.9781000203097_A39737522/preview-9781000203097_A39737522.pdf |title=Sport Business in the United States: Contemporary Perspectives |last2=Cottingham |first2=Michael |last3=Powers |first3=Samantha |last4=Maeng |first4= |date= |publisher=Springer |year=2021 |isbn=978-0-367-52840-9 |pages=4 |chapter=Management and Marketing of Sports |access-date=2026-04-22}} which formalizing customer research in sport by capturing demographic, psychographic, and geographic data about spectators. Later he worked on Sports Team Analysis and Tracking Systems (STATS Inc.) with sabermetrician Dick Cramer. {{cite web |date=2015-03-24 |title=Henry Chadwick Award: Dick Cramer |url=https://sabr.org/journal/article/henry-chadwick-award-dick-cramer/ |access-date=March 9, 2026 |website=Society for American Baseball Research}} His is company Pacific Select Corp, was involved in introducing music videos that combined professional athletes with popular music. Sport Marketing Quarterly referred to him as “the father of modern sports marketing”. {{cite journal |last=Hardy |first=Stephen |date=1996 |title=NAME: Matt Levine |url=https://doi.org/10.1177/106169349600500301 |journal=Sport Marketing Quarterly |volume=5 |issue=3 |pages=49–56 |doi=10.1177/106169349600500301 |access-date=2026-04-22}}

== Early Life and Education ==

== Early Life and Education ==