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'''Collegewise''' is a private [[College admissions in the United States|college admissions]] counseling company based in the [[United States]]. Founded in 1999, the company provides guidance to [[High school in the United States|high school]] students and their families throughout the college application process. Collegewise offers services including application strategy, essay coaching, and [[standardized test]] preparation.[{{Cite ]news |last=Mathews |first=Jay |date=2020-10-17 |title=Perspective {{!}} Should you bring COVID-19 into your college application essay? |url=https://www.washingtonpost.com/local/education/should-you-bring-covid-19-into-your-college-application-essay/2020/10/16/4c03baca-0d5e-11eb-8074-0e943a91bf08_story.html |access-date=2025-07-02 |work=The Washington Post |language=en-US |issn=0190-8286}}[{{Cite web |last=Sarraf |first=Isabelle |title=More Students Are Taking Optional SAT and ACT, Hoping to Stand Out |url=https://www.wsj.com]/us-news/education/more-students-are-taking-optional-sat-and-act-hoping-to-stand-out-11656687601 |access-date=2025-07-02 |website=WSJ |language=en-US}} |
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'''Collegewise''' is a private [[College admissions in the United States|college admissions]] counseling company based in the [[United States]]. Founded in 1999, the company advises [[High school in the United States|high school]] students and their families on the college application process and offers services including application strategy, essay coaching, and [[standardized test]] preparation.[{{Cite web |title=About Us {{!}} Collegewise |url=https://collegewise.com/about |access-date=2026-04-23 |website=collegewise.com |language=en}}] |
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== History == |
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== History == |
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Collegewise was founded in 1999 by Kevin McMullin, in Irvine, [[California]], initially operating as a one-person counseling service.[>{{Cite ]web |date=2018-08-19 |title=The Princeton Review Has Laid Off Many Employees. But Revenue Might Not Be Its Only Problem. |url=https://www.chronicle.com/article/the-princeton-review-has-laid-off-many-employees-but-revenue-might-not-be-its-only-problem/ |access-date=2025-07-02 |website=The Chronicle of Higher Education |language=en}}> |
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Collegewise was founded in 1999 by Kevin McMullin in Irvine, [[California]], initially operating as a one-person counseling service. |
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In 2012, Collegewise was acquired by [[The Princeton Review]].[{{Cite web |last=Hoover |first=Eric |date=2018-08-19 |title=The Princeton Review Has Laid Off Many Employees. But Revenue Might Not Be Its Only Problem. |url=https://www.chronicle.com/article/the-princeton-review-has-laid-off-many-employees-but-revenue-might-not-be-its-only-problem/ |access-date=2026-04-24 |website=The Chronicle of Higher Education |language=en}}] |
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In 2012, Collegewise was acquired by [[The Princeton Review]]. In the same year, McMullin published ''If the U Fits: Expert Advice on Finding the Right College and Getting Accepted.'' In 2015, the company was reacquired by McMullin and a group of private [[Investor|investors]], making Collegewise an independent entity once again.[{{Cite web |title=Ivy Ed in Fanwood Completes Strategic Transition, Joins Collegewise Counselor Network |url=https://www.tapinto.net/towns/scotch-plains-slash-fanwood/sections/education/articles/ivy-ed-in-fanwood-completes-strategic-transition-joins-collegewise-counselor-network |access-date=2025-04-02 |website=TAPinto |language=en}}] |
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In 2015, the company was repurchased by McMullin and a group of private [[Investor|investors]], returning the company to independent ownership.[{{Cite web |last=McMullin |first=Kevin |date=2015-01-20 |title=Collegewise is under new—and old—ownership |url=http://wiselikeus.com/collegewise/2015/01/collegewise-is-under-new-and-old-ownership.html |access-date=2026-04-24 |language=en-US}}] |
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In November 2018, Collegewise began a formal partnership with Reach Higher, an initiative former First Lady [[Michelle Obama]] started during her time at the White House to support students in pursuing education beyond high school. Collegewise also partners with Reach Higher and the [[Common Application|Common App]] to present the annual Excellence in College Counseling Award.[{{Cite web |title=A Conversation with Our 2025 Excellence In College Counseling Winners |url=https://www.commonapp.org/blog/conversation-our-2025-excellence-college-counseling-winners/ |access-date=2025-04-02 |website=www.commonapp.org |language=en}}] |
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Collegewise representatives have been cited in national media outlets including The Washington Post, The Wall Street Journal, and CNBC in coverage of college admissions trends and test-optional policies. name=":0" />[{{Cite web] |last=Dickler |first=Jessica |date=2020-09-30 |title=Here's how to get more financial aid for college amid the Covid-19 pandemic |url=https://www.cnbc.com/2020/09/30/heres-how-to-get-more-financial-aid-for-college-amid-the-pandemic.html |access-date=2026-02-04 |website=CNBC |language=en}}
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In 2018, Collegewise acquired Ivy Ed, a college admissions counseling company based in New Jersey.[{{Cite web |title=Ivy Ed in Fanwood Completes Strategic Transition, Joins Collegewise Counselor Network |url=https://www.tapinto.net/towns/scotch-plains-slash-fanwood/sections/education/articles/ivy-ed-in-fanwood-completes-strategic-transition-joins-collegewise-counselor-network |access-date=2026-04-24 |website=TAPinto |language=en}}] |
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== Public profile == |
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As of 2026, Collegewise operates virtually across the United States and internationally, with offices in 4 [[U.S. state|states]]. |
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Collegewise representatives have been cited in national media outlets including ''The Washington Post'', ''The Wall Street Journal'', and CNBC in coverage of college admissions trends, financial aid, and standardized testing.[{{Cite news |last=Mathews |first=Jay |date=2020-10-17 |title=Perspective {{!}} Should you bring covid-19 into your college application essay? |url=https://www.washingtonpost.com/local/education/should-you-bring-covid-19-into-your-college-application-essay/2020/10/16/4c03baca-0d5e-11eb-8074-0e943a91bf08_story.html |access-date=2026-04-24 |work=The Washington Post |language=en-US |issn=0190-8286}}][{{Cite web |last=Sarraf |first=Isabelle |date=2022-07-01 |title=More Students Are Taking Optional SAT and ACT, Hoping to Stand Out |url=https://www.wsj.com/us-news/education/more-students-are-taking-optional-sat-and-act-hoping-to-stand-out-11656687601 |access-date=2026-04-24 |website=The Wall Street Journal |language=en-US}}][{{Cite web |last=Dickler |first=Jessica |date=2020-09-30 |title=Here's how to get more financial aid for college amid the Covid-19 pandemic |url=https://www.cnbc.com/2020/09/30/heres-how-to-get-more-financial-aid-for-college-amid-the-pandemic.html |access-date=2026-04-24 |website=CNBC |language=en}}] |
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== Services == |
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== Services == |
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Collegewise provides one-on-one college counseling services to [[Student|students]] applying to colleges in the United States and internationally. [{{Cite web |title=International College Counselors for International Students {{!}} Collegewise |url=https://collegewise.com/international |access-date=2026-04-24 |website=collegewise.com |language=en}}] Its services include: |
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* School selection, [[essay]] writing, and application strategy[{{Cite web |title=Our Services {{!}} Collegewise |url=https://collegewise.com/services-page |access-date=2026-04-24 |website=collegewise.com |language=en}}] |
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=== College counseling services === |
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* Academic and [[Extracurricular activity|extracurricular]] profile development |
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Collegewise provides one-on-one college counseling services to [[Student|students]] applying to colleges in the United States and internationally , including Canada and the United Kingdom. [{{Cite web |title=College ]Admissions Counseling {{!}} Expert Guidance for College Applications {{!}} Collegewise |url=https://collegewise.com/services-page |access-date=2026-02-26 |website=collegewise.com |language=en}} Its services include: |
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* [[SAT]], ACT, and [[Advanced Placement exams|AP exam]] tutoring |
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* School selection, [[essay]] writing, and application strategy |
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* Academic and [[Extracurricular activity|extracurricular]] profile development |
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* [[SAT]], ACT, and [[Advanced Placement exams|AP exam]] tutoring |
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=== Partnerships === |
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Since its inception, Collegewise has established partnerships with schools, [[Nonprofit organization|non-profit organizations]], and [[Corporation|corporations]]. Some partnerships include [[Johns Hopkins University]] Center for Talented Youth (CTY),[{{Cite web |title=CTY College Admissions Advising |url=https://pages.cty.jhu.edu/cty-college-advising/ |access-date=2025-04-02 |website=pages.cty.jhu.edu}}] [[ACT (test)|ACT]]'s My Journey initiative[{{Cite web |title=ACT My Journey Virtual Event Registration and Recorded Sessions |url=https://www.act.org/content/act/en/students-and-parents/college-and-career-planning-event-sessions.html |access-date=2025-05-21 |website=ACT |language=en}}] and the [[Palo Alto Unified School District|Palo Alto Unified School District.]][{{Cite web |last=Campisi |first=Patrick |date=2025-05-13 |title=Palo Alto Unified School District Board Meeting – May 13th, 2025 |url=https://midpenmedia.org/palo-alto-unified-school-district-board-meeting-05-13-25/ |access-date=2026-02-26 |website=Midpen Media Center |language=en-US}}] In 2023, Collegewise was named the official ACT strategic partner for college admissions, developing resources and webinars that reach students, families, and educators nationwide.[{{Cite web |title=ACT Prep Partners |url=https://www.act.org/content/act/en/products-and-services/act-strategic-partners.html |access-date=2026-02-04 |website=ACT |language=en}}] |
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== See also == |
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== See also == |
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{{reflist}} |
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{{reflist}} |
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== Further Reading == |
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* Ponnusamy, Arun. [https://www.forbes.com/sites/civicnation/2018/09/07/five-things-collegewise-and-reach-higher-want-you-to-know/ "Five Things Collegewise and Reach Higher Want You to Know."] ''Forbes BrandVoice'' (Civic Nation), 7 September 2018. |
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* [https://www.teenlife.com/company/collegewise/ "TeenLife & Collegewise: Pioneering Pathways to College Success."] ''TeenLife.com.'' |
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* [https://miami.cbslocal.com/2021/03/22/college-applications-surge-during-pandemic/ "College Applications Surge During Pandemic & Due To Optional Test Scores."] ''CBS San Francisco'', March 22, 2021. |
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