Crayola

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Crayola

Copypedits

← Previous revision Revision as of 05:04, 23 April 2026
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| footnotes = {{cite web |url=http://www.crayola.com/about-us/company.aspx |title=About Us - Crayola}}
| footnotes = {{cite web |url=http://www.crayola.com/about-us/company.aspx |title=About Us - Crayola}}
}}
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'''Crayola LLC''', formerly the '''Binney & Smith Company''', is an American manufacturing and retail company specializing in [[list of art media|art supplies]]. It is best known for its ''Crayola'' brand of [[crayon]]s. The company is headquartered in [[Forks Township, Northampton County, Pennsylvania|Forks Township, Pennsylvania]] in the [[Lehigh Valley]] region of the state. Since 1984, Crayola has been a [[Wholly Owned Subsidiary|wholly owned subsidiary]] of [[Hallmark Cards]].{{cite web|url=http://www.crayola.com/about-us/company.aspx |title=Company |website=Crayola.com |date=June 24, 2016 |access-date=November 19, 2016}}
'''Crayola LLC''', formerly the '''Binney & Smith Company''', is an American manufacturing and retail company specializing in [[list of art media|art supplies]]. It is best known for its ''Crayola'' brand of [[crayon]]s. The company is headquartered in [[Forks Township, Northampton County, Pennsylvania|Forks Township, Pennsylvania]], in the [[Lehigh Valley]] region of the state. Since 1984, Crayola has been a [[Wholly Owned Subsidiary|wholly owned subsidiary]] of [[Hallmark Cards]].{{cite web|url=http://www.crayola.com/about-us/company.aspx |title=Company |website=Crayola.com |date=June 24, 2016 |access-date=November 19, 2016}}


Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with [[chalk]], then crayons, followed later by [[colored pencil]]s, [[marker pen|markers]], [[paint]]s, [[modeling clay]], and other related goods. All Crayola-branded products are marketed as [[toxicity|nontoxic]] and safe for use by children. Most Crayola crayons are manufactured in the United States.{{cite web|url=http://www.crayola.com/productsafety/index.cfm |title=Our Commitment to Crayola Product Safety |publisher=Crayola |access-date=June 24, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090417054652/http://www.crayola.com/productsafety/index.cfm |archive-date=April 17, 2009 }}
Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with [[chalk]], then crayons, followed later by [[colored pencil]]s, [[marker pen|markers]], [[paint]]s, [[modeling clay]], and other related goods. All Crayola-branded products are marketed as [[toxicity|nontoxic]] and safe for use by children. Most Crayola crayons are manufactured in the United States.{{cite web|url=http://www.crayola.com/productsafety/index.cfm |title=Our Commitment to Crayola Product Safety |publisher=Crayola |access-date=June 24, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090417054652/http://www.crayola.com/productsafety/index.cfm |archive-date=April 17, 2009 }}


Crayola also produces [[Silly Putty]] and a line of professional art products under the 'Portfolio Series brand', including [[acrylic paint|acrylic]]s, [[watercolor painting|watercolor]], [[tempera]], and [[brush]]es.
Crayola also produces [[Silly Putty]] and a line of professional art products under the Portfolio Series brand, including [[acrylic paint|acrylic]]s, [[watercolor painting|watercolor]], [[tempera]], and [[brush]]es.


Crayola LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries.
Crayola claims the Crayola brand has 99% name recognition in U.S. consumer households and says its products are marketed and sold in over 80 countries.


==History==
==History==
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