Casablanca Fan Company
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Casablanca continue to grow and thrive through the mid-1980's, competing alongside many of the leading competitors at the time, Hunter Fan Company, Homestead, and [[Emerson Electric]]. Under leadership from founder and chairman Burton, and their adopted slogan “An Investment in Quality”, Casablanca became the gold standard for ceiling fans, one that other companies had to compete with. By the mid-1990s, Casablanca decided to drop its secondary products, and decided to exclusively manufacture ceiling fans and portable fans, only growing their business model from there, doubling down on their main focus. |
Casablanca continue to grow and thrive through the mid-1980's, competing alongside many of the leading competitors at the time, Hunter Fan Company, Homestead, and [[Emerson Electric]]. Under leadership from founder and chairman Burton, and their adopted slogan “An Investment in Quality”, Casablanca became the gold standard for ceiling fans, one that other companies had to compete with. By the mid-1990s, Casablanca decided to drop its secondary products, and decided to exclusively manufacture ceiling fans and portable fans, only growing their business model from there, doubling down on their main focus. |
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On March 7, 1991, filed for [[Chapter 11 bankruptcy]], due to debt from a leveraged buyout and a housing recession. Casablanca had $71.9 million in assets, and $90.7 million in debts when the bankruptcy wass filed. Following the filing, the company was acquired by a subsidiary of General Electric in June 1991. Through this time, Casablanca continued to use Emerson K55 motors for most fans, however started supplying Samsung motors as a cost-cutting measure. |
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In 1993, Casablanca acquired rival ceiling fan manufacturer Homestead Products following a patent infringement lawsuit that weakened the latter company, and began to consolidate its lineup into its new "Airflow by Casablanca" brand. The Airflow name was phased out in the early 2010s. |
In 1993, Casablanca acquired rival ceiling fan manufacturer Homestead Products following a patent infringement lawsuit that weakened the latter company, and began to consolidate its lineup into its new "Airflow by Casablanca" brand. The Airflow name was phased out in the early 2010s. |
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