Business as usual (policy)
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{{About|a British government policy during World War I| |
{{About|a British government policy during World War I|other meanings|Business as usual}} |
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'''Business as usual''' was a [[policy]] followed by the British government, under Prime Minister [[H. H. Asquith]], during the early years of the [[First World War]].{{Cite book|title=Asquith as War Leader|first=George H.|last=Cassar|publisher=Continuum International Publishing Group|year=1994|isbn=1-85285-117-1|page=235}}, as available from [https://books.google.com/books?id=suv6Rrc-OeQC&pg=PA235 Google Books]. Its fundamental belief was that in order to maintain a stable and functioning country, it was necessary to continue society in the same manner as before the war; in other words, that civilians should think of the war as "business as usual". The underlying assumption was that a morale-eroding change in behaviour equated to a victory for the enemy. |
'''Business as usual''' was a [[policy]] followed by the British government, under Prime Minister [[H. H. Asquith]], during the early years of the [[First World War]].{{Cite book|title=Asquith as War Leader|first=George H.|last=Cassar|publisher=Continuum International Publishing Group|year=1994|isbn=1-85285-117-1|page=235}}, as available from [https://books.google.com/books?id=suv6Rrc-OeQC&pg=PA235 Google Books]. Its fundamental belief was that in order to maintain a stable and functioning country, it was necessary to continue society in the same manner as before the war; in other words, that civilians should think of the war as "business as usual". The underlying assumption was that a morale-eroding change in behaviour equated to a victory for the enemy. |
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