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The company was founded as a joint venture between [[Mediaset]] and TBS with the aim to produce the first [[free-to-air]] Italian television channel aimed at children. |
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The company was founded as a joint venture between Mediaset and Turner Broadcasting System Europe with the aim to launch the first [[free-to-air]] Italian television channel aimed at children. |
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In 2011, the company launched the Italian version of [[Cartoonito (Italian TV channel)|Cartoonito]], channel aimed at preschool children.[{{Cite news |last=lordlucas |date=31 July 2011 |title=Cartoonito, il fratellino di Boing da agosto sul digitale |url=https://www.tvblog.it/post/cartoonito-il-fratellino-di-boing-da-agosto-sul-digitale |work=TvBlog |language=Italian}}] |
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In 2011, the company launched the Italian version of [[Cartoonito (Italian TV channel)|Cartoonito]], channel aimed at preschool children.[{{Cite news |last=lordlucas |date=31 July 2011 |title=Cartoonito, il fratellino di Boing da agosto sul digitale |url=https://www.tvblog.it/post/cartoonito-il-fratellino-di-boing-da-agosto-sul-digitale |work=TvBlog |language=Italian}}] |
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Boing achieved a pre-eminent position in children's television broadcasting thanks to the ratings achieved by Boing and Cartoonito in 2013 and 2014.[{{Cite news |last=Rossi |first=Simone |date=20 January 2014 |title=Risultati 2013 di Turner Broadcasting System e Boing Spa, leader fra gli editori kids |url=https://www.digital-news.it/news.php?id=35930 |work=Digital News |language=Italian}}] |
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Boing achieved a pre-eminent position in children's television broadcasting thanks to the ratings achieved by Boing and Cartoonito in 2013 and 2014.[{{Cite news |last=Rossi |first=Simone |date=20 January 2014 |title=Risultati 2013 di Turner Broadcasting System e Boing Spa, leader fra gli editori kids |url=https://www.digital-news.it/news.php?id=35930 |work=Digital News |language=Italian}}] |
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On 11 July 2019, Boing Plus launched, replacing [[Pop (Italian TV channel)|Pop]], which was owned by Sony Pictures Entertainment Italia. It follows Cartoonito's programming at night, from 1 AM to 6 AM (first in the morning, from 6 AM to 1 PM) to then leaves the place to Boing.[{{Cite news |last=Rossi |first=Simone |date=10 July 2019 |title=Boing Plus al via 11 Luglio al canale 45 del digitale terrestre |url=https://www.digital-news.it/news/digitale-terrestre/45846/boing-plus-al-via-11-luglio-al-canale-45-del-digitale-terrestre |work=Digital News |language=Italian}}] Both channels air with an hour delay.[{{Cite web |title=ppt- versione per INVIO MERCATO |url=https://www.publitalia.it/binary/RateTable/39/C_3_RateTable_146_comm_pol_PDF.pdf |website=Publitalia |pages=5 |language=Italian}}] |
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On 11 July 2019, Boing Plus launched, replacing [[Pop (Italian TV channel)|Pop]], which was owned by Sony Pictures Entertainment Italia. It follows Cartoonito's programming at night, from 1 AM to 6 AM (first in the morning, from 6 AM to 1 PM) to then leaves the place to Boing.[{{Cite news |last=Rossi |first=Simone |date=10 July 2019 |title=Boing Plus al via 11 Luglio al canale 45 del digitale terrestre |url=https://www.digital-news.it/news/digitale-terrestre/45846/boing-plus-al-via-11-luglio-al-canale-45-del-digitale-terrestre |work=Digital News |language=Italian}}] Both channels air with an hour delay.[{{Cite web |title=ppt- versione per INVIO MERCATO |url=https://www.publitalia.it/binary/RateTable/39/C_3_RateTable_146_comm_pol_PDF.pdf |website=Publitalia |pages=5 |language=Italian}}] |
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