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In 2000, prior to the games' release, McGee hosted the US national ''Alice Wicked Wonderland Tour'' with [[Electronic music|electronic]] musician [[Green Velvet]].[{{Cite web |date=2000-10-17 |title=Alice Wonderland Wicked Tour |url=http://www.alice.ea.com/tour.cfm |archive-url=https://web.archive.org/web/20001017194726/http://www.alice.ea.com/tour.cfm |archive-date=October 17, 2000 |access-date=2025-05-03 |website=[[Electronic Arts | EA]] |url-status=live }}] At these shows, footage of the game would be released and would be promoted as a [[multimedia]] event. Eventually photos from the San Francisco shows on the tour would be available on the official ''Alice'' site.[{{Cite web |date=2001-12-10 |title=Party Pictures |url=http://www.alice.ea.com/partypics.html |archive-url=https://web.archive.org/web/20010111074600/http://www.alice.ea.com/partypics.html |archive-date=January 11, 2001 |access-date=2025-05-03 |website=[[Electronic Arts | EA]]}}] A strategy guide by [[Prima Games]] was published in 2000.[{{Cite book |last=Prima Official eGuide |first=Archived |url=https://archive.org/details/American_McGees_Alice_Prima_Official_eGuide/mode/2up |title=American McGees Alice |publisher=Prima Games, division of Random House Inc. |year=2000 |isbn=0761529799 |location=Lava Ridge Court, Roseville, California |language=EN |lccn=00109241}}] By January 2002, along with the game's film adaptation, a comic book series and a toy line dedicated to the game were in development.[{{cite web |url=http://money.cnn.com/2002/01/24/technology/column_gaming/ |archive-url=https://web.archive.org/web/20020127003048/http://money.cnn.com/2002/01/24/technology/column_gaming/ |title=A new kind of movie? |last=Morris |first=Chris |website=[[CNN]] |publisher=[[AOL Time Warner]] |date=January 24, 2002 |archive-date=January 27, 2002 |access-date=May 3, 2025 |url-status=live}}] |
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In 2000, prior to the games' release, McGee hosted the US national ''Alice Wicked Wonderland Tour'' with [[Electronic music|electronic]] musician [[Green Velvet]].[{{Cite web |date=2000-10-17 |title=Alice Wonderland Wicked Tour |url=http://www.alice.ea.com/tour.cfm |archive-url=https://web.archive.org/web/20001017194726/http://www.alice.ea.com/tour.cfm |archive-date=October 17, 2000 |access-date=2025-05-03 |website=[[Electronic Arts | EA]] |url-status=live }}] At these shows, footage of the game would be released and would be promoted as a [[multimedia]] event. Eventually photos from the San Francisco shows on the tour would be available on the official ''Alice'' site.[{{Cite web |date=2001-12-10 |title=Party Pictures |url=http://www.alice.ea.com/partypics.html |archive-url=https://web.archive.org/web/20010111074600/http://www.alice.ea.com/partypics.html |archive-date=January 11, 2001 |access-date=2025-05-03 |website=[[Electronic Arts | EA]]}}] A strategy guide by [[Prima Games]] was published in 2000.[{{Cite book |last=Prima Official eGuide |first=Archived |url=https://archive.org/details/American_McGees_Alice_Prima_Official_eGuide/mode/2up |title=American McGees Alice |publisher=Prima Games, division of Random House Inc. |year=2000 |isbn=0761529799 |location=Lava Ridge Court, Roseville, California |language=EN |lccn=00109241}}] By January 2002, along with the game's film adaptation, a comic book series and a toy line dedicated to the game were in development.[{{cite web |url=http://money.cnn.com/2002/01/24/technology/column_gaming/ |archive-url=https://web.archive.org/web/20020127003048/http://money.cnn.com/2002/01/24/technology/column_gaming/ |title=A new kind of movie? |last=Morris |first=Chris |website=[[CNN]] |publisher=[[AOL Time Warner]] |date=January 24, 2002 |archive-date=January 27, 2002 |access-date=May 3, 2025 |url-status=live}}] |
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In 2004, EA and [[Atari]] released a collaboration 7" clear blue vinyl ''American McGee's Alice'' LP of two sides, Side A: 'Wonderland Woods ([[Tweaker (band)|Tweaker]] Remix)' and Side B: 'Take the Pill' from [[Enter the Matrix]] composed, produced and remixed by Chris Vrenna. These LPs were limited to 500 copies and signed by McGee and Vrenna and distributed by [[Waxploitation Records]].[{{Cite web |last= |date=2004-06-03 |title=American McGee's Alice / Enter The Matrix split 7" (vinyl) |url=http://www.waxploitation.com/html/records.html |archive-url=https://web.archive.org/web/20040603175119/http://www.waxploitation.com/html/records.html |archive-date=June 3, 2004 |access-date=2025-05-03 |website=[[Waxploitation]]}}] |
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In 2004, [[Electronic Arts|EA]] and [[Atari]] released a collaboration 7" clear blue vinyl ''American McGee's Alice'' LP of two sides, Side A: 'Wonderland Woods ([[Tweaker (band)|Tweaker]] Remix)' and Side B: 'Take the Pill' from [[Enter the Matrix]] composed, produced and remixed by Chris Vrenna. These LPs were limited to 500 copies and signed by McGee and Vrenna and distributed by [[Waxploitation Records]].[{{Cite web |last= |date=2004-06-03 |title=American McGee's Alice / Enter The Matrix split 7" (vinyl) |url=http://www.waxploitation.com/html/records.html |archive-url=https://web.archive.org/web/20040603175119/http://www.waxploitation.com/html/records.html |archive-date=June 3, 2004 |access-date=2025-05-03 |website=[[Waxploitation]]}}] |
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In 2006, Muckle Mannequins created [[Statue|life-sized]] statues of Alice and the Cheshire Cat on stands with variants for video game stores for international promotion.[{{Cite web |title=American McGee's Alice {{!}} Lifesize Heroes |url=https://www.lifesize-heroes.com/en/shop/movie-games-figures/american-mcgees-alice/ |archive-url=https://web.archive.org/web/20240819015838/https://www.lifesize-heroes.com/en/shop/movie-games-figures/american-mcgees-alice/ |archive-date=2024-08-19 |access-date=2024-08-18 |website=Lifesize Heroes}}] Costume ware was released under McGee's company Mysterious''.''[{{Cite news |last=Brown |first=Andy |date=2023-04-12 |title=American McGee leaves game development as EA passes on 'Alice: Asylum' |url=https://www.nme.com/news/american-mcgee-leaves-game-development-as-ea-passes-on-alice-asylum-3429054 |archive-url=https://web.archive.org/web/20250613041250/https://www.nme.com/news/american-mcgee-leaves-game-development-as-ea-passes-on-alice-asylum-3429054 |archive-date=2025-06-13 |access-date=2025-06-13 |work=NME |language=en-GB}}] Milo's Workshop completed four editions of releases from 2000 to 2009 of official figurines with rare editions of variants of several ''Alice'' characters.[{{Cite web |last=Saylor |first=Jeff |date=2022-02-01 |title=AMERICAN MCGEE'S ALICE In Development as TV Series |url=https://www.figures.com/2022/02/01/american-mcgees-alice-in-development-as-tv-series/ |archive-url=https://web.archive.org/web/20220201174341/https://www.figures.com/2022/02/01/american-mcgees-alice-in-development-as-tv-series/ |archive-date=2022-02-01 |access-date=2024-08-18 |website=Figures |language=en-US}}] |
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In 2006, Muckle Mannequins created [[Statue|life-sized]] statues of Alice and the Cheshire Cat on stands with variants for video game stores for international promotion.[{{Cite web |title=American McGee's Alice {{!}} Lifesize Heroes |url=https://www.lifesize-heroes.com/en/shop/movie-games-figures/american-mcgees-alice/ |archive-url=https://web.archive.org/web/20240819015838/https://www.lifesize-heroes.com/en/shop/movie-games-figures/american-mcgees-alice/ |archive-date=2024-08-19 |access-date=2024-08-18 |website=Lifesize Heroes}}] Costume ware was released under McGee's company Mysterious''.''[{{Cite news |last=Brown |first=Andy |date=2023-04-12 |title=American McGee leaves game development as EA passes on 'Alice: Asylum' |url=https://www.nme.com/news/american-mcgee-leaves-game-development-as-ea-passes-on-alice-asylum-3429054 |archive-url=https://web.archive.org/web/20250613041250/https://www.nme.com/news/american-mcgee-leaves-game-development-as-ea-passes-on-alice-asylum-3429054 |archive-date=2025-06-13 |access-date=2025-06-13 |work=NME |language=en-GB}}] Milo's Workshop completed four editions of releases from 2000 to 2009 of official figurines with rare editions of variants of several ''Alice'' characters.[{{Cite web |last=Saylor |first=Jeff |date=2022-02-01 |title=AMERICAN MCGEE'S ALICE In Development as TV Series |url=https://www.figures.com/2022/02/01/american-mcgees-alice-in-development-as-tv-series/ |archive-url=https://web.archive.org/web/20220201174341/https://www.figures.com/2022/02/01/american-mcgees-alice-in-development-as-tv-series/ |archive-date=2022-02-01 |access-date=2024-08-18 |website=Figures |language=en-US}}] |
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