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The company began to downsize its plans to open more physical stores in countries such as Germany at this time.[{{Cite web |last=Jansen |first=Caroline |date=March 10, 2023 |title=Allbirds CFO exits as the brand pulls back on store openings |url=https://www.retaildive.com/news/allbirds-cfo-exits-brand-pulls-back-store-openings/644694/ |access-date=2024-06-09 |website=[[Industry Dive|Retail Dive]] |language=en-US}}][{{Cite journal |last=Bayer |first=Tobias |date=April 27, 2023 |title=Zu hoch gehängt: Die Allbirds-Gründer glaubten, eine globale D2C-Marke mit breitem Sortiment und extrem loyaler Kundschaft aufbauen zu können. Jetzt müssen sie deutlich tiefer stapeln |url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=163339239&site=ehost-live |journal=Textilwirtschaft |language=de |issue=17 |issn=0040-487X}}] On January 28, 2026, Allbirds announced it would close all full-price stores in the United States by the end of February 2026, maintaining only 4 stores across the United States and the United Kingdom.[{{Cite web |date=January 28, 2026 |title=Allbirds Streamlines Operations to Support Profitable Growth |url=https://ir.allbirds.com/news-releases/news-release-details/allbirds-streamlines-operations-support-profitable-growth |url-status=live |access-date=February 26, 2026 |website=Allbirds}}][{{Cite web |last=Neelakandan |first=Laya |date=2026-01-28 |title=Allbirds becomes latest retailer to close brick-and-mortar stores in shift to online focus |url=https://www.cnbc.com/2026/01/28/allbirds-stores-retail.html |access-date=2026-02-27 |website=CNBC |language=en}}] The company also projected a decrease in net revenue from $165 million–$180 million to $161 million–$165 million for 2025.[{{Cite web |last=Fitzgerald |first=Benjamin |date=2025-11-09 |title=Allbirds sales plummet 23%, lowers full-year outlook |url=https://us.fashionnetwork.com/news/Allbirds-sales-plummet-23-lowers-full-year-outlook,1781164.html |access-date=2026-02-27 |website=FashionNetwork.com |language=en-US}}]{{Update after|2025|03|15|reason=Will be outclassed by Annual SEC filing}} On March 30, 2026, Allbirds announced it would sell its assets and liabilities to American Exchange Group.[{{Cite web |date=2026-03-30 |title=American Exchange Group to buy sneaker maker Allbirds for $39 million |url=https://www.reuters.com/business/american-exchange-group-buy-sneaker-maker-allbirds-39-million-2026-03-31/ |access-date=2026-03-31 |website=Reuters}}] American Exchange paid $39 million for the intellectual property, brand, customer relationships, and all remaining inventory. The inventory was worth $43 million at the time of the acquisition. |
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The company began to downsize its plans to open more physical stores in countries such as Germany at this time.[{{Cite web |last=Jansen |first=Caroline |date=March 10, 2023 |title=Allbirds CFO exits as the brand pulls back on store openings |url=https://www.retaildive.com/news/allbirds-cfo-exits-brand-pulls-back-store-openings/644694/ |access-date=2024-06-09 |website=[[Industry Dive|Retail Dive]] |language=en-US}}][{{Cite journal |last=Bayer |first=Tobias |date=April 27, 2023 |title=Zu hoch gehängt: Die Allbirds-Gründer glaubten, eine globale D2C-Marke mit breitem Sortiment und extrem loyaler Kundschaft aufbauen zu können. Jetzt müssen sie deutlich tiefer stapeln |url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=163339239&site=ehost-live |journal=Textilwirtschaft |language=de |issue=17 |issn=0040-487X}}] On January 28, 2026, Allbirds announced it would close all full-price stores in the United States by the end of February 2026, maintaining only 4 stores across the United States and the United Kingdom.[{{Cite web |date=January 28, 2026 |title=Allbirds Streamlines Operations to Support Profitable Growth |url=https://ir.allbirds.com/news-releases/news-release-details/allbirds-streamlines-operations-support-profitable-growth |url-status=live |access-date=February 26, 2026 |website=Allbirds}}][{{Cite web |last=Neelakandan |first=Laya |date=2026-01-28 |title=Allbirds becomes latest retailer to close brick-and-mortar stores in shift to online focus |url=https://www.cnbc.com/2026/01/28/allbirds-stores-retail.html |access-date=2026-02-27 |website=CNBC |language=en}}] The company also projected a decrease in net revenue from $165 million–$180 million to $161 million–$165 million for 2025.[{{Cite web |last=Fitzgerald |first=Benjamin |date=2025-11-09 |title=Allbirds sales plummet 23%, lowers full-year outlook |url=https://us.fashionnetwork.com/news/Allbirds-sales-plummet-23-lowers-full-year-outlook,1781164.html |access-date=2026-02-27 |website=FashionNetwork.com |language=en-US}}]{{Update after|2025|03|15|reason=Will be outclassed by Annual SEC filing}} On March 30, 2026, Allbirds announced it would sell its assets and liabilities to American Exchange Group.[{{Cite web |date=2026-03-30 |title=American Exchange Group to buy sneaker maker Allbirds for $39 million |url=https://www.reuters.com/business/american-exchange-group-buy-sneaker-maker-allbirds-39-million-2026-03-31/ |access-date=2026-03-31 |website=Reuters}}] American Exchange paid $39 million for the intellectual property, brand, customer relationships, and all remaining inventory. The inventory was worth $43 million at the time of the acquisition. |
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On April 15, 2026, Allbirds announced that the company was pivoting to providing cloud infrastructure for [[artificial intelligence]], and was renaming itself to "NewBird AI".[{{Cite web |last=Murti |first=Lola |date=2026-04-15 |title=Struggling shoe retailer Allbirds makes bizarre pivot from shoes to AI, stock explodes more than 400% |url=https://www.cnbc.com/2026/04/15/allbirds-bird-stock-shoes-ai.html |access-date=2026-04-15 |website=[[CNBC]] |language=en|last2=Fonrouge|first2=Gabrielle}}] |
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On April 15, 2026, Allbirds announced that the company was pivoting to providing cloud infrastructure for [[artificial intelligence]], and was renaming itself to "NewBird AI".[{{Cite web |last=Murti |first=Lola |date=2026-04-15 |title=Struggling shoe retailer Allbirds makes bizarre pivot from shoes to AI, stock explodes more than 400% |url=https://www.cnbc.com/2026/04/15/allbirds-bird-stock-shoes-ai.html |access-date=2026-04-15 |website=[[CNBC]] |language=en|last2=Fonrouge|first2=Gabrielle}}] This boosted its market cap from $21 million on 14 April to $148 million on 15 April following the announcement.[{{Cite web |last=Fonrouge |first=Lola Murti,Gabrielle |date=2026-04-15 |title=Struggling shoe retailer Allbirds makes bizarre pivot to AI, adds $127 million in value |url=https://www.cnbc.com/2026/04/15/allbirds-bird-stock-shoes-ai.html |access-date=2026-04-26 |website=CNBC |language=en}}] |