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Revision as of 11:28, 21 April 2026 |
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Airpush launched in December 2010. |
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Airpush launched in December 2010. |
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In June 2011, Airpush partnered with Nobotto, a Japanese developer of [[smartphone]] ad networks.Airpush’s technology to distribute its ads in Japan. |
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In June 2011, Airpush partnered with Nobotto, a Japanese developer of [[smartphone]] ad networks. |
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In July 2013, Airpush launched AirDSP, a mobile [[real-time bidding]] platform for advertisers.cite web|url=http://www.tmcnet.com/topics/articles/2013/07/05/344707-airpush-pushes-real-time-bidding-with-airdsp-an.htm|title=Airpush Pushes Real Time Bidding With AirDSP And An Open API|publisher=TMCnet|accessdate=2014-01-09}} |
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In July 2013, Airpush launched AirDSP, a mobile [[real-time bidding]] platform for advertisers.{{Citation needed|date=April 2026}} |
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Airpush acquired Hubbl, a [[New York City]]-based developer of [[native advertising]] platforms, in October 2013.[{{cite web|url=http://www.cmswire.com/cms/customer-experience/ad-network-airpush-buys-hubbl-promises-1st-native-ad-platform-022819.php|title=Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform|publisher=CMS Wire|accessdate=2014-01-09}}] Hubbl was acquired for $15 million. |
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Airpush acquired Hubbl, a [[New York City]]-based developer of [[native advertising]] platforms, in October 2013.[{{cite web|url=http://www.cmswire.com/cms/customer-experience/ad-network-airpush-buys-hubbl-promises-1st-native-ad-platform-022819.php|title=Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform|publisher=CMS Wire|accessdate=2014-01-09}}] Hubbl was acquired for $15 million. |
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==Products== |
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==Products== |
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At launch, the Airpush platform utilized [[push technology|push notifications]].[{{cite web|url=http://www.androidauthority.com/interview-with-airpush-on-the-future-of-mobile-advertising-on-android-12936/|title=Interview with Airpush – the Future of Mobile Advertising?|date=21 April 2011 |publisher=Android Authority|accessdate=2014-01-09}}] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and [[rich media]] advertisements.[{{cite web|url=http://www.androidauthority.com/follow-up-interview-with-airpush-developers-and-android-users-both-win-32072/|title=Follow-up Interview with Airpush – Developers and Android Users Both Win|publisher=Android Authority|accessdate=2014-01-09}}] |
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At launch, the Airpush platform utilized [[push technology|push notifications]].[{{cite web|url=http://www.androidauthority.com/interview-with-airpush-on-the-future-of-mobile-advertising-on-android-12936/|title=Interview with Airpush – the Future of Mobile Advertising?|date=21 April 2011 |publisher=Android Authority|accessdate=2014-01-09}}] The company's platform has expanded to include banner, icon, video, app wall, dialog, landing page and [[rich media]] advertisements.[{{cite web|url=http://www.androidauthority.com/follow-up-interview-with-airpush-developers-and-android-users-both-win-32072/|title=Follow-up Interview with Airpush – Developers and Android Users Both Win|publisher=Android Authority|accessdate=2014-01-09}}] |
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Airpush also offers AirDSP, a mobile real time bidding platform. name="TMCnet"/> |
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Airpush also offers AirDSP, a mobile real time bidding platform. Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.{{Citation needed|date=April 2026}} |
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In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[{{cite web|url=http://www.adexchanger.com/mobile/openx-and-airpush-unveil-new-private-mobile-exchange/|title=OpenX And Airpush Unveil New Private Mobile Exchange|publisher=Ad Exchanger|accessdate=2014-03-19|date=2014-02-03}}] |
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In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[{{cite web|url=http://www.adexchanger.com/mobile/openx-and-airpush-unveil-new-private-mobile-exchange/|title=OpenX And Airpush Unveil New Private Mobile Exchange|publisher=Ad Exchanger|accessdate=2014-03-19|date=2014-02-03}}] |
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