Aiga Rasch

===Career===

===Career===

In 1963 Rasch launched herself as a freelance graphic artist. Although she had no trouble passing the exams needed to gain membership of the [[State Academy of Fine Arts in Stuttgart]], she had received no formal artistic training, a more striking paradox in Germany than in those countries where non-vocational degrees are relatively "normal". Instead of artistic training, she had her family tradition.Berufsanfang. Junge Grafik für Junge Leute. Deutscher Sparkassenverlag, Stuttgart 1977, p. 7. Her grandfather had specialised in producing paintings of flowers, and she had learned enough from her mother's professional career to be able to get a job. She joined the magazine [[:de:Euro (Zeitschrift, früher DM)|"DM"]] and learned the business from the head of page layout. Between 1969 and 1980 she was a member of the West German [[:de:Berufsverband der Deutschen Kommunikationsdesigner|Association of Professional Communication Designers (''"Berufsverband der Deutschen Kommunikationsdesigner"''/ BDG)]]: during her last four years with the BDG she served as a member of its executive. On returning from a year abroad, in 1982 she became a member of the [[Württembergischer Kunstverein Stuttgart]] and in 1986 she returned to the BDG, that year being elected chair of its Baden-Württemberg regional group. On the national level, between 1988 and 1990 she was an honorary BDG vice-president.

In 1963 Rasch launched herself as a freelance graphic artist. Although she had no trouble passing the exams needed to gain membership of the [[State Academy of Fine Arts in Stuttgart]], she had received no formal artistic training, a more striking paradox in Germany than in those countries where non-vocational degrees are relatively "normal". Instead of artistic training, she had her family tradition.Berufsanfang. Junge Grafik für Junge Leute. Deutscher Sparkassenverlag, Stuttgart 1977, p. 7. Her grandfather had specialised in producing paintings of flowers, and she had learned enough from her mother's professional career to be able to get a job. She joined the magazine [[:de:Euro (Zeitschrift, früher DM)|"DM"]] and learned the business from the head of page layout. Between 1969 and 1980 she was a member of the West German [[:de:Berufsverband der Deutschen Kommunikationsdesigner|Association of Professional Communication Designers (''"Berufsverband der Deutschen Kommunikationsdesigner"''/ BDG)]]: during her last four years with the BDG she served as a member of its executive. On returning from a year abroad, in 1982 she became a member of the [[Württembergischer Kunstverein Stuttgart]] and in 1986 she returned to the BDG, that year being elected chair of its [[Baden-Württemberg]] regional group. On the national level, between 1988 and 1990 she was an honorary BDG vice-president.

Rasch spent 1980 in [[Colorado]] learning [[Zen|Zen meditation]] with [[Gia-Fu Feng]], [[Tai chi]] and a little [[Kung fu (term)|Kung fu]], all of which greatly changed her life and her way of working: she switched to watercolor painting and reduced the extent of her focus on designing book-covers. After 1992 the computer became her principal work tool.

Rasch spent 1980 in [[Colorado]] learning [[Zen|Zen meditation]] with [[Gia-Fu Feng]], [[Tai chi]] and a little [[Kung fu (term)|Kung fu]], all of which greatly changed her life and her way of working: she switched to [[watercolor painting]] and reduced the extent of her focus on designing book-covers. After 1992 the computer became her principal work tool.

==The "three questions marks" logo==

==The "three questions marks" logo==