360 product photography

Photographers typically capture 360 photography in a [[Photographic studio|photography studio]] by using a turntable, [[camera]], [[tripod]], [[Photographic lighting|lights]] and a white background. To obtain a pure white background, a white lightbox or light tent can be used to help light the object evenly, though these can flatten the image, so some photographers use a white sheet or white card in the background. Bottom lit turntables or a clear-acrylic stand placed on top of a turntable can help eliminate shadows.

Photographers typically capture 360 photography in a [[Photographic studio|photography studio]] by using a turntable, [[camera]], [[tripod]], [[Photographic lighting|lights]] and a white background. To obtain a pure white background, a white lightbox or light tent can be used to help light the object evenly, though these can flatten the image, so some photographers use a white sheet or white card in the background. Bottom lit turntables or a clear-acrylic stand placed on top of a turntable can help eliminate shadows.

Turntables used by 360 product photographers are usually powered, for automatic, precision rotation. A product is placed in the center of the turntable and a camera, typically mounted on a tripod, captures photos of the product at even internals (ex. 72 frames = 1 capture every 5 degrees) as the turntable rotates. Specialized 360 photography turntables work in [[stop motion]] - pausing the rotation when each photo is captured to ensure for a sharp image. Basic turntables rotate continuously, which can cause slightly blurred photos if shooting at a slower [[shutter speed]]. These motorized continuous spin turntables but are suitable for capturing video, which can later be converted to a 360 spin.{{cite web |url=https://sirv.com/help/resources/convert-video-to-spin/ |title=Convert a video to a 360 spin |website=Sirv |access-date=January 4, 2019}}

Turntables used by 360 product photographers are usually powered, for automatic, precision rotation. A product is placed in the center of the turntable and a camera, typically mounted on a tripod, captures photos of the product at even internals (ex. 72 frames = 1 capture every 5 degrees) as the turntable rotates. This process typically involves capturing multiple images from evenly spaced angles using controlled lighting conditions, followed by assembling the frames into an interactive sequence that allows users to rotate the product seamlessly.{{cite web

Specialized 360 photography turntables work in [[stop motion]] - pausing the rotation when each photo is captured to ensure for a sharp image. Basic turntables rotate continuously, which can cause slightly blurred photos if shooting at a slower [[shutter speed]]. These motorized continuous spin turntables but are suitable for capturing video, which can later be converted to a 360 spin.{{cite web |url=https://sirv.com/help/resources/convert-video-to-spin/ |title=Convert a video to a 360 spin |website=Sirv |access-date=January 4, 2019}}

Some photography turntables can be connected by USB cable to computer and/or camera, allowing [[Remote shutter|remote shutter release]] or USB to capture the images. Such automation speeds up the photography process, which is an important consideration when hundreds or thousands of products are to be photographed.{{Cite web | url=https://www.prophotostudio.net/blog/how-to-became-a-professional-product-photographer-by-tsour-lee-adato/ |title = Professional product photography Guide |date = 23 May 2023 }}

Some photography turntables can be connected by USB cable to computer and/or camera, allowing [[Remote shutter|remote shutter release]] or USB to capture the images. Such automation speeds up the photography process, which is an important consideration when hundreds or thousands of products are to be photographed.{{Cite web | url=https://www.prophotostudio.net/blog/how-to-became-a-professional-product-photographer-by-tsour-lee-adato/ |title = Professional product photography Guide |date = 23 May 2023 }}